1. Tuborg Adna Gasi & Anders Kristiansen

2. Facts and history Tuborg was founded in 1873. Tuborg was founded in 1873. Merged with United Breweries in 1894. Merged with United Breweries in 1894. Merged with Carlsberg in 1970. Merged with Carlsberg in 1970. In 2008 Carlsberg acquired Scottish & Newcastle (together with Heineken). In 2008 Carlsberg acquired Scottish & Newcastle (together with Heineken).

3. Facts and history Tuborg is sold in more than 70 countries. Tuborg is sold in more than 70 countries. Tuborg Green is Denmark’s best selling beer. Tuborg Green is Denmark’s best selling beer. Markets: Norhtern and Western Europe, Eastern Europe, and Asia. Markets: Norhtern and Western Europe, Eastern Europe, and Asia. Withdraw from the US market in 1994. Withdraw from the US market in 1994. Relaunched Tuborg in 2002 in USA. Relaunched Tuborg in 2002 in USA.

4. Commercial http://www.youtube.com/watch?v=8qFaDfA-lFo http://www.youtube.com/watch?v=8qFaDfA-lFo http://www.youtube.com/watch?v=8qFaDfA-lFo

5. Strategy Humor Humor Sex appeal Sex appeal Cultural context Cultural context

6. Questions Was the message easy to comprehend? Distractions? Was the message easy to comprehend? Distractions? Drinking: Good /Bad? Drinking: Good /Bad? Similarities and differences to today’s beer ads? Similarities and differences to today’s beer ads? Likes/Dislikes? Likes/Dislikes? Was the commercial overall effective ? Was the commercial overall effective ?

7. Sources http://tuborg.com/history.php http://tuborg.com/history.php http://tuborg.com/history.php http://www.carlsberggroup.com/Company/herita ge/Pages/GlobalBrewer.aspx http://www.carlsberggroup.com/Company/herita ge/Pages/GlobalBrewer.aspx http://www.carlsberggroup.com/Company/herita ge/Pages/GlobalBrewer.aspx http://www.carlsberggroup.com/Company/herita ge/Pages/GlobalBrewer.aspx http://www.beveragedaily.com/Formulation/Tub org-takes-on-world-s-biggest-beer-market http://www.beveragedaily.com/Formulation/Tub org-takes-on-world-s-biggest-beer-market http://www.beveragedaily.com/Formulation/Tub org-takes-on-world-s-biggest-beer-market http://www.beveragedaily.com/Formulation/Tub org-takes-on-world-s-biggest-beer-market