1. Desktop Publishing

2. In the Past

3. Planning the Publication  Identify the purpose of your communication  Assess your target audience  Where will the audience receive your info?  What do you want your readers to do?  Collect examples of effective designs

4. Designing the Document  Purpose  Target Audience  Method it will be distributed  Feeling given  Most important information  Types of information presented  Space available

5. Thumbnail Sketches  ________________

6. White Space  Narrow margins  Too much between columns  Too little between columns  Excess white space between lines of text  Not enough white space between lines of text

7. White Space

8. Which is Better?

9. Focus

12. Graphics Face Text

13. Balance

14. Proportion

15. Headline Proportions

16. Sizing Graphics

17. Using Contrast

18. Contrast

19. Reversed Text Hello! Welcome to Class!

20. Legibility

21. Directional Flow  Organize your information  Emphasize  Related items  Alignment  Draw the reader in

22. Ranking

23. Z Patterns

24. Consistency

25. Using Color

26. Using Graphics and Text

27. Resolution

28. Using a Template, Create a Flyer for the TCHS Annual Golf Outing