1. A Wikipedia program you can brag about

2. 1 person Senior Editor Author of more than 15% of Wikipedia’s best content about brands 26,000 edits over six years

3. Coca-Cola Disney Wal-Mart The Vatican The FBI Pepsi The CIA Chevron Dell MySpace Exxon Microsoft Apple EA Games Sony Wall of

4. The Federal Trade Commission requires that we disclose a material connection

5. No Advocacy

6. Volunteers aren’t improving your page * Based on Wikipedia’s own assessments of thousands of company pages

7. Wikipedia’s influence Most influential website on the planet - ://URLFAN Ranked above YouTube, Twitter Facebook and The New York Times 2 nd result in 24% of searches 3 rd, 9% Educated readers

8. Bias and misinformation run unchecked Quality of Wikipedia pages remain low Hands-off Requires patience and expertise Offers a safe and welcomed approach for improvements Talk page strategies Risk of vengeful editing from angry Wikipedians Risk of media exposure Anonymous/Direct editing Finding middle-ground in company policy

9. Five approaches to Wikipedia 1.Hands-off 2.Monitoring & response 3.Public relations 4.Content marketing 5.Paid editing

10. ETHICAL WIKI www.ethicalwiki.com