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Borders Business Programme IT and Marketing Functions of Web-based Systems Russell Taylor Lecturer in Computing Borders Business Programme.

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Presentation on theme: "Borders Business Programme IT and Marketing Functions of Web-based Systems Russell Taylor Lecturer in Computing Borders Business Programme."— Presentation transcript:

1 Borders Business Programme IT and Marketing Functions of Web-based Systems Russell Taylor Lecturer in Computing Borders Business Programme

2 Course Content Functions of Web-based Systems Keeping Data Secure on the Web Creating Web Pages Searching & Extracting Data Information Formats E-commerce Applications / E-Commerce Implementation Issues The Design Process

3 E-commerce Applications Main Single Purpose  To sell Products or Services By Informing  Describing attributes and features  Describing benefits of use  Describing advantages over competitor products or services  Digital Commerce Digital Commerce

4 Various E-commerce Sites Auction sites Affiliate sites Banner adverts. Bulk-buying sites Shopping malls Portals Digital publishing sites Licensing sites Community sites. Name-your-price sites

5 E-Commerce Implementation Issues Policies Legal Requirements  Sale of Goods Act, Distance Selling Regulations Terms & Conditions of Supply Third-parties  Intermediaries E.g. ProtX, Worldpay, etc.  Merchant Service Providers (MSP)‏ E.g. Streamline, PayPal


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