1. THE PROCESS OF FOREIGN MARKET REASEARCH By Khalifa Abdurahmane

2. Agenda Why companies look for a foreign market? What is the aim of foreign market research? How companies do foreign market research? What are the major ways of entering a foreign market? Deciding on the international marketing program

3. Why companies look for a foreign market? To expand their market To increase their product’s consumers To gain more profit To increase their foreign currencies

4. What is the aim of foreign market research? to collect information to analyse information to help companies deciding whether to enter into the target market or no

5. How companies do foreign market research? Desk study –Macro environment Balance of payments Balance of trade Political stability Tariffs and other trade barriers

6. Field study –Micro environment Qualitative study –Who and why Quantitative study –How many

7. What are the major ways of entering foreign market? Indirect exporting Direct exporting Licensing Joint ventures Direct investment

8. Deciding on the international marketing program Marketing mix –Product –Promotion –Price –Place

9. Bibliography Philip Kotler. Marketing Management,the millennium edition, Prentice hall international edition