1. NATIONAL CONFERENCE FOR KHARIF CAMPAIGN 2014 DEPARTMENT OF AGRICULTURE, ANDHRA PRADESH (26 th & 27 th February, 2014) GROUP - IV MARKETING INTERVENTION TO ENSURE REMUNERATIVE PRICES OF PULSES, OILSEEDS AND COARSE CEREAL GRAINS

2. S.NoItemUnit Andhra Pradesh 1 Total Geographical areaLakh ha275.04 2Gross cropped areaLakh ha145.12 3Net cropped areaLakh ha112.88 4Gross Irrigated areaLakh ha71.53 5Net Irrigated areaLakh ha50.34 6% of Rainfed area%55 7Number of Farm HoldingsLakh Nos131.75 a) MarginalLakh Nos84.25 b) SmallLakh Nos29.18 c) OthersLakh Nos18.32 8Average Annual Rainfallmm940 9Cropping Intensity%1.29 10Irrigation Intensity%1.42 ANDHRA PRADESH AGRICULTURE PROFILE 2

3. 3

4. 4 MONTH WISE NORMAL AND ACTUAL RAINFALL RECEIVED DURING 2013-14 Normal rainfall: 903.40 Actual rainfall: 984.60

5. Sl.No.Crop Normal Production 2013-14 (Expected) KharifRabiTotal 1Rice127.6282.1457.05139.18 2Pulses14.383.2312.1015.33 3Total Foodgrains186.82115.22101.48216.71 4Oil Seeds23.0211.116.2817.39 5Cotton (lakh bales)39.0564.750.1164.86 (Lakhs tones) Kharif 2013 & Rabi 2013-14 Achievements (Abstract) 5 NOTE: This year the food grain production as per 2 nd advance estimate of DES is 207.29 LMTs, which will be the ever highest in the state after 2008- 09 (204.21LMTs). But this year we may achieve a record food grain production of 216.71 LMTs.

6. 6 Area in lakh ha, Productivity in kgs/ha & Production in LMTs RABI 2013-14 ASSESSMENT COMPARED TO RABI 2012-13 AND NORMAL Sl. No. Crop AREAPRODUCTIVITYPRODUCTION Normal2012-13 Expected 2013-14 Normal2012-13 Expected 2013-14 Normal2012-13 Expected 2013-14 1Rice14.3111.4115.2036573808375352.4643.4357.05 2Jowar1.721.841.541628208019072.793.822.94 3Bajra0.110.070.061153160814520.120.110.09 4Ragi0.05 0.041667145018470.090.07 5Maize3.364.074.3265166176675022.8125.1329.16 6Bengalgram6.166.816.121225111914467.407.628.85 7Greengram1.181.271.204526826500.600.870.78 8Blackgram3.723.872.745698297892.613.212.16 Total Pulses11.6712.5010.50940926115210.9712.10 Total Foodgrains31.3330.0431.7328522497319889.3684.77101.48 9Groundnut2.742.862.561983192518305.455.514.68 10Sunflower2.071.231.0061972310441.670.891.04 Total oilseeds5.534.804.131344147814667.436.696.28 11Cotton (*)0.050.070.043944724800.150.190.11 12Chillies0.460.440.403631408639361.661.801.57 13Tobacco1.461.261.361767172018222.762.172.48 14Onion0.150.140.122308629659248053.514.202.98 Total cropped area 39.2036.8437.85

7. 7 KHARIF PROSPECTS 2014 COMPARED TO KHARIF 2013 ( * ) Cotton production in lakh bales of 170 kgs. of lint (#) Mesta production in lakh bales of 180 kgs. Area in lakh ha, Productivity in kgs/ha & Production in LMTs Sl. No. Crop AREAPRODUCTIVITYPRODUCTION Normal Expctd. 2013 Target 2014 Normal Expctd. 2013 2014Normal Expctd. 2013 Target 2014 1Rice26.3028.8229.1228622850294075.1682.1485.61 2Jowar1.251.04 129790315061.560.941.57 3Bajra0.450.510.491423149015950.650.760.78 4Ragi0.390.380.37101862211450.390.240.42 5Maize5.086.636.6631634186430316.0727.7528.66 6Redgram4.934.445.434264325422.091.922.94 4Greengram1.951.282.054526335800.850.811.19 8Blackgram0.710.470.805698267900.380.390.63 Total Pulses7.776.388.434395065763.413.234.86 Total Foodgrains41.5344.0446.4923472616262997.46115.22122.24 9Groundnut11.9411.0713.004875808655.346.4211.25 10Sunflower0.520.20 6197147110.290.14 11Soybean1.422.452.571465154218342.083.784.71 12Castor1.861.261.27456 6040.820.570.77 Total oilseeds16.6515.3217.3793671797615.5910.9916.95 13Cotton (*)18.1924.1424.2436845647238.9064.7567.30 14Mesta (#)0.250.09 1497150015882.090.750.79 15Chillies1.661.671.653589369938195.926.186.30 16Sugarcane1.891.92 784537882181202148.77151.34155.91 17Turmeric0.680.660.636381683966464.364.514.19 18Onion0.280.25 1700919667193084.694.924.83 Total cropped area81.1288.1692.66

8. STRATEGIES FOR MARKETING INTERVENTIONS To promote ‘Income generation’ of Farm families through “Better market price realization” following strategies are being adopted. 1.Market driven crops and suitable varieties according to local situations 2.Encouraging procurement through Government agencies or Cooperatives. 3.Reducing the cost of production 8

9. 9 Objective of market intervention is to protect the interest of the farmers in the sale of agricultural produce, to ensure remunerative price and to protect them from the clutches of unscrupulous traders In view of the unstable market prices during peak season due to excess production, A.P. government is intervening through Nodal agencies like NAFED, APMARKFED, APOILFED for procurement of cereals, coarse grains, pulses and oil seeds under MSP operations When ever there is glut situation, the commodities which are not covered under MSP operations are being procured through nodal agency like APMARKFED under MIS operations. OBJECTIVE FOR MARKETING INTERVENTIONS

10. 10 Year Total Quantity purchased by State agencies FCICSC+IKPRice MillersTotals 2009-101.483.04145.52150.04 2010-112.8121.68164.00188.49 2011-120.6920.53130.82152.05 2012-130.0014.31116.27130.58 2013-14 upto 20.02.2014 0.0081.84519.17601.01 PROCUREMENT OF PADDY BY CIVIL SUPPLIES CORPORATION (NODAL AGENCY) Qty. in lakh Qtls

11. 11 Sl.No.Crop 2012-132013-14 Quantit y (in qtls) Value (Rs. in crores) Quantity (in qtls) Value (Rs. in crores) No. of Centers opened MSP Operations 1Maize16600.202584254303.65180 2Redgram6946826.7513888059.7216 3Blackgram8269235.5600 4Bengalgram0050061.577 MIS Operations 1Turmeric59392.38 2Black Jaggery62641.75198335.35 PROCUREMENT OF COARSE GRAINS &PULSES BY APMARKFED  AP MARKFED has been appointed as Nodal agency for procurement of Coarse grains & Pulses

12. 12 PROCUREMENT OF OILSEEDS BY APOILFED Sl.No.Crop 2013-14 Quantity (in qtls) Value (Rs. in crores) No. of centers opened MSP Operations 1Groundnut297603119.0418 2Sunflower4107015.2014

13. SFAC identified the following NGOs for capacity building to organize FPOs, investment and market linkage.  Access Livelihoods Consulting India  Vrutti Livelihood Resource Centre  Indian Society of Agri Business Professionals 13 Sl.No. Resource Agency Crop Procurement (Qtls) 1VRUTTIRedgram524 2ALCIRedgram6900 COORDINATION WITH SFAC/NGOS FOR PROMOTION OF PULSES

14. 14 RYTHU BANDHU PATHAKAM (PLEDGE LOAN SCHEME) Year Amount of loan givenNo. of Farmers (Rs. in Crores) Benefited 2005-200638 11705 2006-200731 16566 2007-200812 3075 2008-200923 5404 2009-201008 2049 2010-201113 3024 2011-201218 1362 2012-201316 2815  Apart from the above operations Government of A.P. is also implementing Rythu Bandhu Pathakam ( Pledge Loan Scheme ) through Agricultural Marketing department to provide Loans to the farmers against pledge of their Agricultural Produce. to prevent farmers from resorting to distress sale  The farmers will be paid an advance amount limited to 75 % of the value of the Produce pledged with Agricultural Market Committee subject to a ceiling of Rs.1,00,000/- per farmer  Interest will not be charged on the loans sanctioned under Rythu Bandhu Pathakam for the first 90 days from the date of sanction of Loan

15. THANK YOU