1. Global Cocoa Agenda Roadmap Mind-mapping for Change By Alex Bruijnis Chairman of ICCO Council for a Sustainable World Cocoa Economy

2. Vision or “just” innovation?

3. Challenges and the Vision of a Sustainable Cocoa Economy CURRENT STATUS Production: Low yield; losses due to pests and diseases; uneconomic farm size; degraded soils; old farmers, old trees/planting materials; lack of technology transfer, lack of investment in R&D, challenges of climate change, risks, price volatility; low bargaining power due to low level of organized farmers; etc - vicious cycle of poverty and UNSUSTAINABLE in the LONG TERM Processing: low levels of processing in origin countries; low technology; Manufacturing: modern; high technology; highly concentrated; Consumption: concentrated mostly in high income developed countries; need to increase consumer awareness/willingness to pay for high quality, sustainable cocoa origins

4. PARADIGM SHIFT/TRANSFORMATION Sustainable world cocoa economy Need for a Change in HEARTS and MINDS in ALL STAKEHOLDERS along the cocoa value chain from producers to consumers; OLD system has surpassed its efficacy date; calls for NEW system of doing business by ALL stakeholders in the cocoa value chain; 2012 – The GLOBAL COCOA AGENDA (GCA) adopted at the WCC1 as the roadmap

5. GCA calls for ALIGNMENT of ALL cocoa sustainability INITIATIVES INTERNATIONAL ALIGNMENT : ICCO REGIONAL COOPERATION NATIONAL COCOA PLATFORM: National Cocoa Plan

6. Current Cocoa Structure 5% Large plantations 95% Small holder farmers average size 1-3 ha Modern, state of the art technologies; Economies of scale; high productivity and quality Traceable Yield at least 1 tonne/ha Uneconomic farm size; Average yield below 500kg/ha; Ageing farmers; Ageing tree stocks; Many unsustainable in long term

7. Vision of Farm structure 20 years from now 10% large plantations 90% organized smallholder farmers Average size 5 ha Improved planting materials; Productivity and quality Earning living incomes Modern, state of the art technologies; Economies of scale; Traceable, high productivity and quality Producing sustainable cocoa that meets economic, social and environmental criteria Exchange experience and commercial links

8. Opportunities for Change Bringing together all research institutions to stocktake, review and coordinate cocoa R&D activities in new transformation strategy; Access to credit and inputs Tap Mobile phones as a tool to transfer knowledge and information to farmers New market developments and consumption trends Conducive environment for starting a business Improve necessary infrastructure, including incentives Strengthen institutional framework Capacity building

9. What next? Significant progress has been made: implementation of national plans; Industry with CocoaAction; Much more remains to be done; The third edition of the WCC will report on the progress made and enhancing its implementation with more innovative ideas and programmes.

10. Concluding remarks The road to sustainability is an evolving process that requires transformational change in the global cocoa value chain. Towards this end, all stakeholders have to increase efforts. ALL are invited to the third WCC in the Dominican Republic in 22-25 May 2016

11. Thank you for your kind attention http://www.icco.org