1. PowerPoint™ Presentations prepared by: Naomi Young University of California, San Diego Human Communication: The Basic Course Twelfth Edition Joseph A. DeVito Hunter College of the City University of New York

2. This multimedia product and its contents are protected under copyright law. The following are prohibited by law: any public performance or display, including transmission of any image over a network; preparation of any derivative work, including the extraction, in whole or in part, of any images; any rental, lease, or lending of the program. Chapter Seventeen: The Informative Speech Copyright ©2012, 2009, 2006 Pearson Education, Inc. All rights reserved.

3. 3 Chapter Goals Learn About:   The goals and principles for communicating information   The types of informative speeches Learn To:   Use the principles for communicating information more effectively and efficiently   Prepare for a variety of informative speeches: description, definition, and demonstration Copyright ©2012, 2009, 2006 Pearson Education, Inc. All rights reserved.

4. Principles of Informative Speaking  Focus on your audience  Stress relevance and usefulness  Limit the amount of information  Adjust the level of complexity  Relate new information to old

5. Copyright ©2012, 2009, 2006 Pearson Education, Inc. All rights reserved. Vary Levels of Abstraction  High abstraction (very general) –Fruit; apples  Low abstraction (very specific) –Red apples; Macintosh apples

6. Copyright ©2012, 2009, 2006 Pearson Education, Inc. All rights reserved. Make Your Speech Easy to Remember  Repeat the points you want the audience to remember  Use signposts  Use internal summary transitions  Pattern your messages  Focus audience attention

7. Copyright ©2012, 2009, 2006 Pearson Education, Inc. All rights reserved. oSpeeches of Description- oSpeeches of Description- speeches to describe an object, person, event, or process oSpeeches of Definition- oSpeeches of Definition- speeches to define a term, a system or theory, or similar and dissimilar terms oSpeeches of Demonstration- oSpeeches of Demonstration- speeches to show how to do something or how something works Main Types of Informative Speeches

8. Copyright ©2012, 2009, 2006 Pearson Education, Inc. All rights reserved. Speeches of Description Explaining an object, person, event or process Structure of DNA Contributions of Thomas Edison The parts of a cell phone Hierarchy of a corporation The geography of Africa Structure of DNA Contributions of Thomas Edison The parts of a cell phone Hierarchy of a corporation The geography of Africa

9. Copyright ©2012, 2009, 2006 Pearson Education, Inc. All rights reserved.  Thesis: states what will be described in the speech  Main points: the major subdivisions of the thesis  Support: a variety of materials that amplify and support main ideas Speeches of Description

10. Copyright ©2012, 2009, 2006 Pearson Education, Inc. All rights reserved. Organization  Helps guide the speech preparation process,  Organizing will help your audience understand your speech  Organizing will help your audience remember your speech  Organizing will help establish your credibility

11. Copyright ©2012, 2009, 2006 Pearson Education, Inc. All rights reserved. Speeches of Definition A definition is a statement of the meaning of a term What a smart card? What is perjury? What is bi-polar disorder? What is restless leg syndrome? What a smart card? What is perjury? What is bi-polar disorder? What is restless leg syndrome?

12. Copyright ©2012, 2009, 2006 Pearson Education, Inc. All rights reserved. Speech of Definition  Statement of the meaning or significance of a concept or term  Define similar and dissimilar terms Football and Soccer: What’s the Difference? What do Christians and Muslims have in common? Twitter and Facebook: How do they differ? Football and Soccer: What’s the Difference? What do Christians and Muslims have in common? Twitter and Facebook: How do they differ?

13. Copyright ©2012, 2009, 2006 Pearson Education, Inc. All rights reserved. Speech of Demonstration Show the audience how to do something How to give mouth-to-mouth resuscitation How to drive defensively How to burglar proof your house How to use Excel to organize your finances How to give mouth-to-mouth resuscitation How to drive defensively How to burglar proof your house How to use Excel to organize your finances

14. Copyright ©2012, 2009, 2006 Pearson Education, Inc. All rights reserved. Show the audience how something operates How the body maintains homeostasis How an MRI works How LinkedIn connects people How a hurricane develops How the body maintains homeostasis How an MRI works How LinkedIn connects people How a hurricane develops Speech of Demonstration

15. Copyright ©2012, 2009, 2006 Pearson Education, Inc. All rights reserved. Special Occasion Speech The Speech of Introduction Establish the significance of the speech Establish relevant connections among the speaker, the topic, and the audience Stress the speakers credibility Be brief Don’t cover the substance of the topic the speaker will discuss Establish the significance of the speech Establish relevant connections among the speaker, the topic, and the audience Stress the speakers credibility Be brief Don’t cover the substance of the topic the speaker will discuss

16. Copyright ©2012, 2009, 2006 Pearson Education, Inc. All rights reserved. The Eulogy Relate the person whose life you’re celebrating to yourself and to the audience Be specific: show that you really knew the person or know a great deal about the person Make the audience see this person as deserving of the praise your are bestowing Relate the person whose life you’re celebrating to yourself and to the audience Be specific: show that you really knew the person or know a great deal about the person Make the audience see this person as deserving of the praise your are bestowing Special Occasion Speech

17. Copyright ©2012, 2009, 2006 Pearson Education, Inc. All rights reserved. The Speech of Presentation or Acceptance State the reason for the presentation State the importance of the award Be brief Thank the people responsible for giving you the award Put the award into personal perspective State the reason for the presentation State the importance of the award Be brief Thank the people responsible for giving you the award Put the award into personal perspective Special Occasion Speech

18. Copyright ©2012, 2009, 2006 Pearson Education, Inc. All rights reserved. The Toast Be brief Focus attention on the person or persons you are toasting Avoid inside jokes When raising your glass in the toast, make the audience realize that they should drink, and that speech is at end Be brief Focus attention on the person or persons you are toasting Avoid inside jokes When raising your glass in the toast, make the audience realize that they should drink, and that speech is at end Special Occasion Speech

19. Copyright ©2012, 2009, 2006 Pearson Education, Inc. All rights reserved. The Informative Speech Points to consider in speech observation: Points to consider in speech observation:  Did the speaker gain attention at the start?  How effective was the introduction?  How does the speaker phrase the major points of the speech?

20. Copyright ©2012, 2009, 2006 Pearson Education, Inc. All rights reserved. The Informative Speech Points to consider in speech observation: cont’d Points to consider in speech observation: cont’d  What examples did the speaker use?  Were the visual aids effective?  How successful was the speaker in involving you in the speech?  What will you remember from this speech?

21. Copyright ©2012, 2009, 2006 Pearson Education, Inc. All rights reserved. Knowledge to Action How might these patterns change the way audience members understand a topic?