1. Critiquing P.S.A.’s “Studying the work of others to learn more about the craft.” Find more at: http://www.rock-your-world.org/category/making-films/

2. Learning Targets I can… 1. Identify elements of a P.S.A. 2. View P.S.A’s critically, critiquing them for effectiveness. Interpret words and phrases as they are used in a text, including determining technical, connotative, and figurative meanings, and analyze how specific word choices shape meaning or tone. Analyze the structure of texts, including how specific sentences, paragraphs, and larger portions of the text (e.g., a section, chapter, scene, or stanza) relate to each other and the whole 3. Use examples to generate ideas for the stroke P.S.A.

3. View the following examples For each PSA consider.. 1.What do you notice about the PSAs in general? 2.Where are examples of persuasion? 3.How is sound used as a persuasive technique? 4. Which PSAs do you think are especially good and why? Global Warming http://www.tvspots.tv/video/49737 Almost Give 2 http://www.youtube.com/watch?v=W6b6RWGOUzs Red http://www.youtube.com/watch?v=gKrtG724Cek I Am The Country http://www.youtube.com/watch?v=ATryCevtmf8 Girl Up 1 http://www.youtube.com/watch?v=sp4Wa2fcUsQ&list=FLdFs ugIFPvPQfVCSy3ggDtQ One by One https://www.youtube.com/watch?v=vEUIQd9kk0Y We Can Help Us http://www.youtube.com/watch?v=jpfdMy3FgCs

4. 1. What do you notice about the PSAs in general? 1. Are short (usually 60 seconds or less) 2. Present one single issue 3. Inform the viewer of key, relevant facts 4. Have a clear call to action (usually indicated through text on screen) 5. Aim to leave a lasting impact 6. Might include: a. people b. music c. voice-overs d. special effects (like black and white) e. transitions/editing to enhance the video

5. 2. Where are examples of persuasion? 1. Powerful images – video, photographs, artwork 2. Expressions on people’s faces 3. Use of color vs. black and white 4. Use of celebrities 5. Use of regular people 6. Clear calls to action

6. 3. How is sound used as a persuasive technique? 1. Play on words 2. Repetition 3. Humor 4. Imperative commands 5. Music to create tone 6. Lyrics that add to meaning and/or tone 7. Tone of actor/narrator’s voices 8. Silence

7. More Visual Inspiration for Yours http://digitalsynopsis.com/inspiration/60- public-service-announcements-social-issue-ads/