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2. (555) 555-555 www.yoursite.com “THERE ARE 5.3 BILLION MOBILE SUBSCRIBERS (THAT'S 77 PERCENT OF THE WORLD POPULATION).”

3. (555) 555-555 www.yoursite.com “SMS IS STILL KING OF MOBILE MESSAGING WITH MORE THAN 6.1 TRILLION MESSAGES SENT IN 2010. DESPITE THE POPULARITY OF MOBILE EMAIL, IM AND MMS, SMS IS PREDICTED TO EXCEED 10 TRILLION IN 2013.”

4. (555) 555-555 www.yoursite.com “ACCORDING TO CONSUMER RESEARCH BY THE MMA AND LIGHTSPEED RESEARCH (OCTOBER 2010), IN UK, FRANCE AND GERMANY, 45 PERCENT OF CONSUMERS (ESPECIALLY YOUNGER PEOPLE) NOTICED MOBILE ADVERTISING AND OF THESE, 29 PERCENT RESPONDED TO IT. OF THOSE THAT RESPONDED TO THE ADS, IN GERMANY 49 PERCENT, UK 47 PERCENT AND IN FRANCE 22 PERCENT WENT ON TO MAKE A PURCHASE.”

5. (555) 555-555 www.yoursite.com “THE MOST EFFECTIVE FORM OF ADS WAS OPT-IN SMS IN THE UK (40 PERCENT SAID THEY WERE MORE LIKELY TO RESPOND TO THESE) AND IN FRANCE (21 PERCENT); WHILE IN GERMANY IT WAS MOBILE WEB ADS (27 PERCENT). TIME SENSITIVE SPECIAL OFFERS OR DISCOUNTS WERE MOST LIKELY TO LEAD TO PURCHASE.”

6. (555) 555-555 www.yoursite.com “FOUR OUT OF FIVE TEENS CARRY A WIRELESS DEVICE, AND THE MAJORITY (57%) VIEW THEIR CELL PHONE AS THE KEY TO THEIR SOCIAL LIFE”

7. (555) 555-555 www.yoursite.com “WITH A 98% OPEN RATE FOR TEXT MESSAGES, THERE COULDN’T BE A MORE EFFICIENT USE OF YOUR MARKETING DOLLARS. AND WHEN WE SAY DOLLARS, WE ACTUALLY MEAN CENTS. IT’S REALLY THAT AFFORDABLE.”

8. (555) 555-555 www.yoursite.com “TEXT MESSAGES ARE QUICK, ONLY TAKING A FEW SECONDS TO HIT THOUSANDS OF PHONES AT THE SAME TIME. ONCE IT’S ARRIVED, THE AVERAGE TIME TO OPEN IS 4 MINUTES.”

9. (555) 555-555 www.yoursite.com “72% OF ALL MOBILE PHONE USERS REGULARLY SEND AND RECEIVE TEXT MESSAGES. ACCORDING TO THE CTIA (CELLULAR TELECOMMUNICATIONS INDUSTRY ASSOCIATION), IN 2009, AMERICANS WENT CRAZY FOR TEXT MESSAGING, SENDING MORE TEXT MESSAGES THAN ACTUAL PHONE CALLS”

10. (555) 555-555 www.yoursite.com “82% OF ALL AMERICANS NEVER LEAVE HOME WITHOUT THEIR MOBILE PHONE. HALF OF ALL AMERICANS SLEEP WITH THEIR MOBILE PHONE.”

11. (555) 555-555 www.yoursite.com “MORE THAN FOUR IN 10 AMERICANS SAY THEY “CAN’T LIVE” WITHOUT THEIR MOBILE PHONE.”

12. (555) 555-555 www.yoursite.com “79% OF SMARTPHONE USERS WOULD FIND IT USEFUL TO DOWNLOAD MONEY-OFF COUPONS TO THEIR PHONES.”

13. (555) 555-555 www.yoursite.com “73% OF SMARTPHONE USERS WOULD RECEIVE INSTANT MONEY-OFF COUPONS AS THEY PASS BY AN ITEM IN A STORE.”

14. (555) 555-555 www.yoursite.com “72% OF ALL TEENS AGES 12- 17 SEND AND RECEIVE TEXT MESSAGES.”

15. (555) 555-555 www.yoursite.com “MORE THAN 7 IN 10 (71%) OF CELL-PHONE OWNING PARENTS OF TEENS 12-17 SAY THEY SEND AND RECEIVE TEXT MESSAGES ON THEIR CELL PHONES.”

16. (555) 555-555 www.yoursite.com “65% OF ALL ADULTS 18 AND OLDER SEND OR RECEIVE TEXT MESSAGES.”

17. (555) 555-555 www.yoursite.com “THE GLOBAL MOBILE MESSAGING BUSINESS IS WORTH OVER US$150 BILLION, AND WILL HIT US$233 BILLION BY 2014.”

18. (555) 555-555 www.yoursite.com AS YOU CAN SEE TEXT MESSAGE MARKETING ISN’T A FAD, IT IS A WIDE SPREAD TREND THAT IS ONLY GETTING MORE POPULAR. THE NUMBERS DON’T LIE, PEOPLE ARE TEXTING AT RECORD PACES, AND THEY ARE OPEN TO MOBILE MARKETING. DON’T WAIT UNTIL ALL OF YOUR COMPETITORS ARE TEXT MESSAGE MARKETING, ACT NOW AND BEAT THE HERD.

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