1. Theme Trends Special presentation to… –Staff Name Presented by… –Rep Name

2. Theme Qualities Cohesive Personable Revealing –Verbally & Visually

3. School Specifics Tradition –Name, Location, Mascot, School Colors, Slogan Trends –School & Community Time –Year, Anniversary, Etc.

4. Verbal Cool Tools Theme Statement –Catch Phrase or Single Word Spin-Off Phrases –Sections & Sidebars Headlines Stories Captions

6. Section Spin-Off Approaches Direct: ALL ABOUT US –Lifestyles: All in good time –Academics: Know it alls –Clubs: All for one & one for all –Sports: All-out effort –People: All things to all people –Advertising: All said & done

7. Section Spin-Off Approaches Indirect: ALL ABOUT US –Lifestyles: Center of attention –Academics: Self-improvement –Clubs: Ulterior motives –Sports: In it for the win –People: Me, myself & I –Advertising: Getting in the last word

8. Visual Cool Tools Photography –Composition & Treatment Typography –Fonts, Treatments & Logos Graphics –Color, Lines, Shapes, Textures, White Space

10. Color Theme Trend Creates a Personality Setting a Tone or Mood Unifies Thematic Parts as a Cool Tool or Accentuating Cool Tools

15. Theme Development Cover –Hint or Direct Statement of Theme –Introduction of Cool Tools –Effective Production/ Illustration of Concept

17. Theme Development Endsheets –Substantial Content Options Contents listing, opening, etc. –Design Bridge

20. Theme Development Dividers –Extension of Content Listing –Signal of a New Section –Verbal & Visual Development of Cover & Endsheet

23. Theme Development Opening & Closing –Introductory Title Page & Opening Spread(s) –Concluding Last Printed Page & Closing Spread(s) –Validation of Theme Idea –Verbal & Visual Development of Cover & Endsheets

29. Theme Development Sidebar Packages –Section-Specific Thematic Sidebars –Whole Book Thematic Sidebars

33. Theme Development Potential Theme Options –Contents Listing –Folios/Folio Tabs/Folio Art –Section-Specific Content –Index –Colophon

34. Theme Idea Inspirations Newspapers & Magazines Entertainment Materials Dictionaries Brochures Promotions Design Annuals Electronic Media