1. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 1 Poster Illustration Poster illustration is one of the more interesting areas of advertising design, because it incorporates many different disciplines of Graphic Design; Typography, Photography, Illustration, Layout and Logo Creation. Movie Posters Retail & Trade displays Travel literature Menus Event announcements Book Jackets

2. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 2 Poster Illustration All of the imagery, illustrations, and information should reinforce the purpose of and direct the viewer to the subject or message of the poster. The illustrator should dynamically present the visual message of the poster illustration and incorporate proportional extremes, views, colors, or contrasts.

3. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 3 Poster Illustration What is the Focus? 2 - 3 seconds Clear message Promote: People Causes Places Products Companies Services Organizations

4. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 4 Poster Illustration Possible Subject Matter Athletic events Public service Musical concerts Films Art exhibits Rallies Fairs and festivals

5. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 5 Poster Illustration Placement of Posters Typically displayed in environments which are often public such as airports, bus terminals, and the outer walls of businesses. Compete for attention with other signage and existing visuals.

6. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. 6 Poster Illustration Criteria for Effectiveness Legible from afar Dynamic! Arranges all elements using the principles of graphic design Shows understanding of the subject matter as reflected in the style and unity of the imagery Uses best techniques for subject Skillfully interprets ideas for visuals, audience, and environment