1. UPUA Consultants Progress Report Jen Abrams Katie Festa Vince Lomupo Victoria Wagner Taryn Weaver

2. Introduction & Initial Obstacles ● University Park Undergraduate Association o Student-run government ●Main Communication Issue: No substantial marketing platform ○ Insufficient resources/capabilities ● Post election period - low communication ● Low usage of social media ● Raise awareness of organization on campus

3. Big Ten Student Government Research Number of election days by school Purdue University ●Election Committee- sole purpose of promoting and organizing all resources needed for elections ●Committee works with different orgs. to tap into different markets University of Michigan ●Candidates run with parties ○ MVP (Michigan Vision Party) Indiana University ●Currently going through overhaul as it reforms its centralized student government committee ●Main goal moving forward- more outreach http://www.collegian.psu.edu/news/campus/article_7918f142-d812-11e4-a0a3-ebea9393bea4.html

4. Deliverable: Survey ●100 Penn State Students (evenly divided throughout semester standing) ●Measured: ○ Current UPUA Awareness ○ Opinion of Webpage ○ Respondent’s usage of Social Media ○ Respondent’s On-Campus Involvement

5. Survey Results: Awareness Have you ever heard of UPUA? Do you know what UPUA’s primary responsibilities are on campus?

6. Survey Results: Social Media Respondents who have searched UPUA on Social Media: How often Respondents access their Facebook account: **95% of people have NOT searched UPUA on Social Media

7. Survey Results: UPUA Webpage Respondents who have accessed UPUA webpage: Opinion of ability to navigate the current webpage from respondents who have accessed it:

8. Survey: Conclusion ●Awareness: ○ Improve awareness of UPUA’s responsibilities on campus ●Social Media: ○ High volume of students with access to Facebook ○ Improve the amount of these students accessing UPUA’s Facebook Page ●Webpage: ○ Increase the amount of student’s who access the UPUA webpage ○ Ensure that everyone who accesses it finds it “very easy” to navigate

9. Problems We Have Encountered... ● Updated website post spring break o Similar revisions to what we were proposing ● Early communications with UPUA president indicate change in direction of project o New election means new executive board o Implementation of plan is not realistic

10. Email received from UPUA president

11. Strategy for addressing these problems Due to the unrealistic time frame, we as consultants have opted to create a training package that will allow the new UPUA marketing executives to take our ideas and implement them for Fall 2015

12. Explanation of Strategy ● Create Training Package PowerPoint for UPUA o Problems with current UPUA marketing o Research of effective student government marketing o New Marketing Team positions

13. Due to the change in project direction, we have had to make changes to our schedule Current Progress

14. ● Week of March 22nd- Initial contact with UPUA/ Allow UPUA to review proposal ● Week of March 29th - Receive feedback from UPUA and create initial survey ● Week of April 5th - Preliminary research and create draft of training package ● Week of April 12th - Receive feedback on training package and make appropriate revisions ● Week of April 19th - Continued research on social media and website with updates to training package ● Week of April 26th - Deliverables due Updated Schedule

15. Team Member Responsibility ● Katie: Website Designer ● Taryn: Social Media Specialist ● Victoria: Team Communication Liaison ● Jen: Training Package Creator ● Vince: Researcher

16. Future Steps ●With extensive research from other Big Ten student governments -> create training package for UPUA ●Receive feedback and adjust deliverables accordingly