1. About Facebook…… “Founded in February 2004, Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people's real-world social connections. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Facebook is a part of millions of people’s lives and half of the users return daily. Facebook is a privately-held company and is headquartered in Palo Alto, Calif.” “Founded in February 2004, Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people's real-world social connections. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Facebook is a part of millions of people’s lives and half of the users return daily. Facebook is a privately-held company and is headquartered in Palo Alto, Calif.” www.facebook.com About Facebook…… “Founded in February 2004, Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people's real-world social connections. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Facebook is a part of millions of people’s lives and half of the users return daily. Facebook is a privately-held company and is headquartered in Palo Alto, Calif.” “Founded in February 2004, Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people's real-world social connections. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Facebook is a part of millions of people’s lives and half of the users return daily. Facebook is a privately-held company and is headquartered in Palo Alto, Calif.” www.facebook.com

2. www.facebook.com www.facebook.com Facebook and Advising www.facebook.com www.facebook.com www.facebook.com Facebook and Advising www.facebook.com www.facebook.com Brian C. Russell February 19, 2008 Special thanks to Aaron J. Todd Brian C. Russell February 19, 2008 Special thanks to Aaron J. Todd

3. The Significance of facebook?  Estimated 93% of all U.S. College Students have an account  #1 photo sharing site on the internet  The odds are that your advisees use it (daily more than email!)  60% of college students log in daily (Prentiss, 2007)  Estimated 93% of all U.S. College Students have an account  #1 photo sharing site on the internet  The odds are that your advisees use it (daily more than email!)  60% of college students log in daily (Prentiss, 2007)

5. Pros  Communicating quickly  “Humanizing” the advisor  Building community  Staying in touch with the millennial generation “If we engage students on their terms, we can better affect the change in behavior we desire and strengthen their engagement.” (Esposito, 2007)  Communicating quickly  “Humanizing” the advisor  Building community  Staying in touch with the millennial generation “If we engage students on their terms, we can better affect the change in behavior we desire and strengthen their engagement.” (Esposito, 2007)

8. Cons/Cautions/Criticisms  Too intrusive?  Blurs the lines of advisor/student relationship  Should not substitute for 1:1, face to face interaction  Others?  Too intrusive?  Blurs the lines of advisor/student relationship  Should not substitute for 1:1, face to face interaction  Others?

9. Using facebook to Your Advantage  Retention by connection “students are more concerned with advisor style, including the willingness to develop a relationship, than with specific advising style.” (Mottarella, Fritzsche & Cerabino, 2004)  Behavior identification for struggling students  Alcohol use?  Homesickness?  Long distance relationships?  Time spent on facebook!  Retention by connection “students are more concerned with advisor style, including the willingness to develop a relationship, than with specific advising style.” (Mottarella, Fritzsche & Cerabino, 2004)  Behavior identification for struggling students  Alcohol use?  Homesickness?  Long distance relationships?  Time spent on facebook!

10. Inform, Organize, Educate, and Connect!  Inform  Direct messaging and wall postings  Events postings/flyers  Organize  Groups – students and professionals  Educate  Online content and who sees it  Connect  Opportunities  Enhancement (Traxler, 2007)  Inform  Direct messaging and wall postings  Events postings/flyers  Organize  Groups – students and professionals  Educate  Online content and who sees it  Connect  Opportunities  Enhancement (Traxler, 2007)

11. Resources  EDUCAUSE Learning Institute (2006). Seven Things You Should Know About Facebook. Retrieved from http://www.educause.edu/ir/library/pdf/EL17017.pdf http://www.educause.edu/ir/library/pdf/EL17017.pdf  Esposito, A. (2007). Saving Face(book): Engage through facebook and retain relevance. Academic Advising Today, 30 (3). Retrieved from http://www.nacada.ksu.edu/AAT/NW30_3.htm#8http://www.nacada.ksu.edu/AAT/NW30_3.htm#8  Prentiss, K. (2007). [Weblog] When the Content is Crappy, the Pipe Doesn’t Matter: Colleges and Facebook. Swift Kick Technology: Increasing Engagement in Education Through Technology, Community, Leadership and Training. Retrieved from http://blog.swiftkickonline.com/2007/04/index.html http://blog.swiftkickonline.com/2007/04/index.html  Traxler, J. (2007). An Introduction to Facebook as an Advising Tool. Academic Advising Today, 30 (1). Retrieved from http://www.nacada.ksu.edu/AAT/NW30_1.htm#10 http://www.nacada.ksu.edu/AAT/NW30_1.htm#10  EDUCAUSE Learning Institute (2006). Seven Things You Should Know About Facebook. Retrieved from http://www.educause.edu/ir/library/pdf/EL17017.pdf http://www.educause.edu/ir/library/pdf/EL17017.pdf  Esposito, A. (2007). Saving Face(book): Engage through facebook and retain relevance. Academic Advising Today, 30 (3). Retrieved from http://www.nacada.ksu.edu/AAT/NW30_3.htm#8http://www.nacada.ksu.edu/AAT/NW30_3.htm#8  Prentiss, K. (2007). [Weblog] When the Content is Crappy, the Pipe Doesn’t Matter: Colleges and Facebook. Swift Kick Technology: Increasing Engagement in Education Through Technology, Community, Leadership and Training. Retrieved from http://blog.swiftkickonline.com/2007/04/index.html http://blog.swiftkickonline.com/2007/04/index.html  Traxler, J. (2007). An Introduction to Facebook as an Advising Tool. Academic Advising Today, 30 (1). Retrieved from http://www.nacada.ksu.edu/AAT/NW30_1.htm#10 http://www.nacada.ksu.edu/AAT/NW30_1.htm#10

12. What questions do you have? Brian C. Russell brianrussell@utk.edu 974-4481 974-4481 Brian C. Russell brianrussell@utk.edu 974-4481 974-4481 www.ksu.nacada.edu www.facebook.com