1. California Mental Health Services Authority Joseph Robinson, LCSW, CADC-II Program Manager – Each Mind Matters Statewide Prevention and Early Intervention CA Coalition for Mental Health Rapid Response Network January 27 th, 2016

2. Background 2  High Profile Incidents  Requests to Respond

3. Goal 3  Create resources for community-use following crises involving mental health  Rapidly respond following crises involving mental health

4. Work To Date 4  20 Members  Pre-meeting Interviews  2 In-Person Meetings  Communications Plan Outline

5. Communications Plan Outline 5  Explaining the process for sharing information during each phase of the response  Breaking News  Stigmatizing Incident(s)  Misinformation / Misstatement / Mischaracterization  Revelation of Diagnosis  Law Enforcement Incidents  Develop broad network of informed spokespeople

6. EMM’s Responsibilities 6  Connect  Correct  Protect

7. CONNECT- Facilitator 7  Offer empathy and support to the affected community  Reassure the EMM community  Distribute messages to and through the mental health community  Offer information, resources, and experts to the media

8. CORRECT- Info Hub & Communication Channel 8  Offer correct information  Support with facts and contact  Serve as a pipeline of accurate, helpful information

9. PROTECT- Guardian 9  Neutralize fear with facts, information, and contact  Protect the progress of the movement  Reinforce commitment to and reassurance with EMM community  Protect against future threats by maintaining connections, promoting factual information and stories

10. EMM’s Roles 10  Facilitator  Information Hub  Communication Channel  Guardian

11. EMM’s Approach 11  Attack misinformation, not the Opposition  Remain positive  Use information, facts, and stories  Explain, not complain  Educate and Empower

12. Next Steps 12  Building out the spokesperson database  Explaining the process for sharing information during each phase of the response  I.E. “Phone Tree”  Materials Development  Spokesperson Training

13. Contact Information 13 Joseph Robinson Each Mind Matters Outreach & Engagement Joseph.Robinson@calmhsa.org www.EachMindMatters.org @ eachmindmatters / eachmindmatters @ eachmindmatters www.CalMHSA.org Vicky Lelash RSE vlelash@rs-e.com