1. LEAN GREEN VENDING MACHINE Andria Fitzer Nia Luu Kate Reagan Haley Tran

2.  Overview History Product & Content Potential Revenue Target Market & Location Potential Endeavors Marketing Tactics Target Objective

3.  History Founded by John Mackey in 1980, Austin, TX Social Responsibility 5 th on the U.S. Environmental Protection Agency’s Top 50 Green Power Partners roster

4. Dry vending machines Fruit Strips, Popcorn, Kettle Style Chips, Veggie Chips, Pita Chips, Pretzels, Sunflower Seeds, Trail Mix, Granola Pistachios, Banana Chips, Cookies Refrigerated vending machines White Tea, Black Tea, Oolong Tea, Mint Tea, Orange Juice, Lemonade, Water, Red Delicious Apple, California Navel Orange, Turkey Slices, Mozzarella Cheese, Greek Yogurt, Frozen Mixed Berries, Salads, Frozen Peaches, Frozen Yogurt  Product & Content

5. COGS is 25% of retail price: Revenue: $30,600 per machine/year Profit: $8,806 per machine/year Expenses Vending Machine, Maintenance Expense, Delivery Truck, Gas, Electricity, Space Rental, Advertising, Overhead  Potential Revenue

6. 制作 : 2007.9.15

7. Stores Net Income 10 9 8 7 6 5 4 3 2 1 0 6 6 20 50 90 2019 2018 2017 2016 2015 2014 Five Year Projection 150 200.31 1.05 2.64 4.75 7.92 10.57 million

8.  Target Market 18-25 young adults (college students) 25-60 (professionals)

9.  Target Location

10.  Potential Endeavors Ages 14-18: high school locations Targeting locations with limited access to Whole Foods stores

11. Promotional trucks/tents Advocate healthy lifestyle by way of seasonal launches Advocate healthy lifestyle by way of seasonal launches Social Media Rewards/Loyalty program 1234  Marketing Tactics Facebook, Twitter, Pinterest, etc New Years’ Resolution, Back-to-school

12.  Target Objectives To raise awareness and promote Whole Foods To provide an incentive to eat healthy To combat the “Freshman 15” To combat obesity issues To provide convenient access to healthy food To use as testing points for future locations objectives

13.  Our Mission Mission Statement: To revamp the world of vending machines by implementing healthy alternatives and maintaining and advocating Whole Foods Inc.’s high quality standard of organic, minimally processed goods.

14.  Work Cited http://www.wholefoodsmarket.com/about-our-products/product-lines/365- everyday-value http://www.indeed.com/salary/Truck-Driver.html http://www.ssfp.ca/course/pricing.html http://www.perksco.com/equipment/vending_equipment.php?gclid=CJOG8d Gk97MCFQUFnQodlC8Aag http://www.franchisedirect.com/vendingfranchiseopportunities/costofoper atingavendingmachine/121/301 http://www.tokcommercial.com/MarketInformation/LearningCenter/Rental RateCalculations.aspx https://parkscoffee.com/For-the-Office/RefreshmentsPLUS- Vending?gclid=CMOG0aCl97MCFQ4EnQodnAoAVQ