1. Creative Ideas Amber Kim Christina Elliott Amber Kim Christina Elliott

2. TV Adverts Possible Ideas Idea 1 Woman in a dull area of London looking dejected and misplaced looks into a stream as the camera follows to the water in which she looks. We change location to a pleasant area in the country and the camera follows up from the water and back onto the lady looking blissful. The transition of the water should look smooth with application of a slender fade effect.

3. TV Adverts Possible Ideas Idea 2 A guy chases a girl through a meadow of undergrowth. This is because he has sensually stolen her perfume. He teases her, she chases him, he jumps out on her and they fall with poise to the floor. There will then be an caption screen displaying a picture of the perfume.

4. TV Adverts Possible Ideas Idea 3 Man and a woman are shown gently sloping around a bed teasing each other sexually. The woman drops her head to a 40 degree angle, looks into the mans eyes whilst biting her delicate bottom lip. she reaches into the draw hoping the audience will naturally think ‘condoms’ yet she reaches for a bottle of the perfume and sprays it upon her chest, which he then proceeds to smell in a sexual manner.

5. TV Adverts Possible Ideas Idea 4 A superior looking man departs from the shower in merely a towel then approaches the mirror and put on cologne. A voiceover is then introduced saying ‘Bare by Patteli, because you don’t need to wear anything else’.

6. TV Adverts Possible Ideas Idea 5 A lost lady and man are flowing around London giving the impressions they are searching for each other this will be shown by a series of parallel editing. They then meet on a bridge and there is instant chemistry. (Potentially filmed in black and white)

7. TV Adverts Possible Ideas Idea 6 This idea involves creating a light, airy and fresh atmosphere that will be achieved through softer lighting upon a lady. The lady will be situated in front of her dressing table which is by an open window where a netted curtain is blowing in the wind, a man then emerges and stands behind her, he kisses her on the cheek. This perfume would be called bisous (‘kiss’ in French).

8. Web pop up

9. Web Pop Up ideas High Brightness Material background with perfume bottle on it Free Sample‘Share’ Option Design in relation to perfume adverts ‘WIN’