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Published byPoppy O’Connor’ Modified over 8 years ago
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Communications Update June 2009 Network Meeting Portland, Maine
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The Communications Team Communications and Publications Manager Senior Graphic Designer and Marketing Specialist Web Content Specialist
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6 months Bookstore Website
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Top-Secret Discount State offices receive any promotional discount or sale price PLUS their 20% discount Order through www.compact.org/publicationswww.compact.org/publications Enter NETWORK into the promotion box at checkout Please do not share this discount with anyone, even close partners. Discount is for state offices only.
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New website New look, easier to navigate Updated and reorganized content, new resources Allows users to submit content more easily Better highlights the work of our state and members
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Highlighting members and state office work
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Upcoming Publications The CSD professional development book, adapted from annual CSD institute Fundamentals of Service-Learning Course Construction, new edition Compact Current, published 3x/year. Lead article on a innovative service-learning program in Connecticut College
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Growth Areas Increase visibility Create messaging on what we do and why it matters Improve branding
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Growth Area: Visibility Increase visibility by celebrating and promoting campus civic engagement work – National office to write stories celebrating member achievements – Build and maintain solid base of press contacts – Use new media (YouTube, Facebook, Twitter, etc.) to broaden reach
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Growth area: Messaging Provide clear, concise messaging – Who we are, what we do, and why it matters – For use in grant proposals and other forms of fundraising, communications with members and public – Will come out of work you are doing with visioning
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Growth area: Branding Improve branding – Provide better graphic support to state offices – Create cost-effective system for our website to be easily adapted and maintained by state offices (long-term goal) – Create comprehensive editorial and graphic standards guidelines for network
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The Power of the Network; The Power of the Brand
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Questions? ??????
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