1. S EARCH P AGES AND R ESULTS Anna Fidgeon

2. S HOULD YOU HAVE A S EARCH PAGE ? You have enough content Users need specific information and will need to use search to get it You have a strong navigation system You/your colleagues know how to keep it goingkeep it going It is the best option

3. S EARCH B EHAVIOR P ATTERNS 1. Domain Expertise 2. Search Experience 3. Cognitive Style (global  analytical) 4. Goal Type 5. Mode of Seeking 6. Situational Idiosyncrasies

4. H ELPING USERS GET OUT OF THEIR G OOGLE MINDSET Users no longer expect to use Boolean operators, brainstorm keywords or do other advanced searching

5. A DVANCED S EARCH Morville & Rosenfeld, 2007 suggest you don’t put too much energy into this Aula, Khan & Guan, 2010 found users go to advanced search pages when they are having trouble initially Lazaris, 2009 suggests providing quick access to an advanced search page

6. R ESEARCH If you have a search page: search-log analysis If you don’t: compare similar sites Personas: help you understand motives & search knowledge

7. B ASIC S EARCH P AGE

8. S EARCHING O PTIONS

9. R EPRESENTATIONAL

10. D ESCRIPTIVE

11. V ISUAL

12. R ESULTS Alphabetically Chronologically Relevance

13. T HE B ASICS 1 2 3 4 5

14. W HAT JUST HAPPENED ?

15. N ARROWING R ESULTS

16. B ROWSING R ESULTS

17. P AGES ??

18. P REVIEWS

19. G IVING USERS WHAT THEY WANT

20. C OMING BACK LATER

21. B EST P RACTICES Make it clear where the search box is Allow users to filter or narrow results- either at search page or results Make links obvious, put most relevant results first Allow users to search AND browse Assist users who might be having a hard time locating their information Collect user feedback before and after the design process

22. R ESOURCES Aula, A., Khan, R. M., & Guan, Z. (2010). How does search behavior change as search becomes more difficult? Paper presented at the Proceedings of the 28th international conference on Human factors in computing systems, Atlanta, Georgia, USA. Retrieved February 22, 2012, from http://dub.washington.edu/djangosite/media/papers/pap943-aula-1.pdf Ferrara, John. (2008, January 30). Search Behavior Patterns. Retrieved February 22, 2012, from http://www.boxesandarrows.com/view/search- behavior Lazaris, L. (2009, September 28). Search Results Design: Best Practices and Design Patterns. Retrieved February 22, 2012, from http://www.smashingmagazine.com/2009/09/28/ search-results-design-best-practices-and-design-patterns/ Morville, Peter; Rosenfeld, Louis (2007). Information Architecture for the World Wide Web. O'Reilly Media. Retrieved February 20, 2012, from Ebook Library. Spool, Jared. M. (2008, July 9). Producing Great Search Results: Harder than It Looks, Part 1. Retrieved February 22, 2012, from http://www.uie.com/articles/search_results/ UI Patterns (n.d.). Continuous Scrolling. Retrieved February 22, 2012, from http://ui- patterns.com/

23. T HANKS ! Q UESTIONS ?