2. Seriously?

8.  HTML  XML  Database fields

9.  Content type  Audience  Role  Subject/topic  Geography  Chronology  Author  Department/business unit

11. Articles could include:  Body  Title  URL  Site name  Link  Image link  Image alt text  Description  Keywords  Remote anchor text

12. Navigation vs. Destination

13. Clustering & Presentation

18. And it’s not with Yahoo.

19. Black Hat SEO White Hat SEO Chuck says this is white. Who are we to argue?

24. Provide a text equivalent for every non- text element (e.g., via “alt”, “longdesc”, or in element content)

25. Provide redundant text links for each active region of a server-side image map

26. Clearly identify changes in the natural language of a document’s text and any text equivalents (e.g., captions).

27. Ensure that pages are usable when scripts, applets, or other programmatic objects are turned off or not supported

28. Use the clearest and simplest language appropriate for a site’s content.