2. Ford: One Company One Vision Presented by: Colleen Roache Nicole Hackett Michael Loiacano Eugene Yohannan Contributing Team Members Bass Fahmi Dan Jensen Memphis Chen

3. Vision Customer Customer Innovation Innovation Environment Environment Colleen Roache environmentallyinnovative customerservices Creating environmentally friendly, innovative vehicles that focus on customer needs and services. Ford: One Company One Vision

4. Internal Strategy Canvas Nicole Hackett Ford: One Company One Vision

5. External Strategy Canvas Ford: One Company One Vision Nicole Hackett

6. Balanced Scorecard Financial Perspective – Grow revenue of all of the business units and increase gross margin. Customer – Build customer equity. Process – Implement global restructuring. Learning & Growth – Creating organizational readiness and a global culture by implementing education and training among management, workforce and dealership partners. Ford: One Company One Vision Michael Loiacano

7. Sustainable Competitive Advantage Global Alignment of Company Global Alignment of Company Management restructuring/accountability Management restructuring/accountability Dealer Management Dealer Management Realignment of dealership policies and procedures Realignment of dealership policies and procedures Customer Service Customer Service Investing in technology Investing in technology Alternative fuel Alternative fuel Fuel efficiency Fuel efficiency Ford: One Company One Vision Michael Loiacano

8. Implementation Eugene Yohannan Global Alignment of Company Global Alignment of Company Top down management strategy Top down management strategy Three automotive business units (N.A., Europe, Asia) report to CEO Three automotive business units (N.A., Europe, Asia) report to CEO Global product development organization Global product development organization Supply chain management Supply chain management Dealer Management Dealer Management Segment customer categories Segment customer categories Tailored customer service excellence Tailored customer service excellence Quarterly meetings and evaluations with regional dealership representatives. Quarterly meetings and evaluations with regional dealership representatives. Uncompromising and complete customer satisfaction Uncompromising and complete customer satisfaction Investing in technology Investing in technology Continuously invest in R&D Continuously invest in R&D Fuel efficiency Fuel efficiency Ford: One Company One Vision

9. Implementation Timeline 20072008200920102011 Global Restructuring Dealership Realignment/Management Discontinue Mercury Invest In R&D Ford: One Company One Vision Eugene Yohannan

10. OGSM Objective: Maximize Shareholder Value Objective: Maximize Shareholder Value Goal: Take over market share from GM in the next 5 years Goal: Take over market share from GM in the next 5 years Strategy: Create a single global vision Strategy: Create a single global vision Metrics: Increase free cash flow 10-12% Metrics: Increase free cash flow 10-12% Ford: One Company One Vision

11. Why Ford? Understand customers needs and align capabilities Understand customers needs and align capabilities Maximize revenue growth and margin by customer category Maximize revenue growth and margin by customer category Unlock hidden value of brands Unlock hidden value of brands Eugene Yohannan Ford: One Company One Vision

12. Questions?