1. Persuasive Organizational Patterns

2. Deductive Approach-use with favorable and neutral audiences  Statement of Reasons  Problem-Solution  Comparative Advantage  Monroe’s Motivated Sequence

3. Statement of Reasons  State your specific purpose in the introduction  Body consists of reasons supporting your specific purpose.

4. Problem-Solution  Body consists of two main points:  I. Present the problem  II. Offer at least one possible solution for the problem

5. Comparative-Advantage  Supporting reasons are presented as a benefit to the audience.  The benefit of each reason is stated in comparison form.

6. Monroe’s Motivated Sequence- best with favorable audiences  Draw attention to a problem and possible solutions.  Ask the audience to take action to solve the problem.

7. INDUCTIVE APPROACH  Use with hostile audiences.  Two types:  Classic Inductive  Negative Method

8. Classic Inductive  Begin with your supporting evidence.  Build to the statement of the specific purpose.

9. Negative Method  Builds a case for one best option.  No other option but the speaker’s is viable or acceptable.