1. CHAPTER 9 Social Computing

2. CHAPTER OUTLINE 9.1 Web 2.0 9.2 Fundamentals of Social Computing in Business 9.3 Social Computing in Business: Shopping 9.4 Social Computing in Business: Marketing 9.5 Social Computing in Business: Customer Relationship Management 9.6 Social Computing in Business: Human Resource Management

3. LEARNING OBJECTIVES 1. Describe six Web 2.0 tools and the two major types of Web 2.0 sites 2. Describe the benefits and risks of social commerce to companies 3. Identify the methods used for shopping socially 4. Discuss innovative ways to use social networking sites for advertising and market research 5. Describe how social computing improves customer service 6. Discuss different ways in which human resource managers make use of social computing

4. 9.1 Web 2.0 Web 1.0 Web 2.0

5. Web 2.0 Applications AJAX Tagging Really Simple Syndication (RSS)

6. Web 2.0 Applications Blogs Microblogging Wikis

7. Web 2.0 Applications Social Networking Web sites Enterprise Social Networks Mashups

8. 9.2 Fundamentals of Social Computing in Business Social Commerce – Risks –Benefits

9. 9.3 Social Computing in Business: Shopping Social Shopping Ratings, reviews and recommendations Group Shopping

10. Social Shopping Shopping communities and clubs Social marketplaces and direct sales Peer-to-peer shopping models

11. 8.4 Social Computing in Business: Marketing Marketing Advertising Market Research

12. Social Advertising Social Apps Viral Marketing

13. Market Research Conversational Marketing Social Intelligence

14. 9.5 Social Computing in Business: Customer Relationship Management Improvements to Customer Service Effects of Negative Posts

15. 9.6 Social Computing in Business: Human Resource Management Recruiting Training

16. Closing Case The Problem The Solution The Results