1. ‹#› 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online Boost your email marketing Attend at least 1 full session and ask a question to be entered into the draw to win an iPad Pro. Questions will be answered in the Q&A session taking place February 23 rd 2016

2. ‹#› 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online Email marketing webinar series SESSION 01 Laying the groundwork

3. 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online LAURA HARRISON Based in the UK We have Fish ‘n’ Chips for lunch on a Friday! 10 year history working with Seagate Who are we? DAVE BLACKCHRIS BARNETT Digital marketing agency

4. 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online What do we do? Email marketing, design, coding, reporting and much more … SPP Newsletter since when it was called Knowledge Drive! B2b and B2c Seagate comms for US and EMEA Eloqua certified … but we’re here to talk about Email Marketing

5. 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online Email marketing can get a bit of a bad rep Spammers!Poor man’s web designEmail gremlin #makeemailbetter Aaron Simmonds

6. 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online But we love it! And here’s why you should too: Over 80% of content marketers use email marketing - CMI "B2B Content Marketing Research" (2014) http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf 72% of US consumers say that email is their favored conduit of communication with companies they do business with. 61% say they like to receive promotional emails weekly and 28% want them even more frequently. - MarketingSherpa (2015)http://www.dmnews.com/email-marketing/consumers-keep-those-emails- comin/article/396332/http://www.dmnews.com/email-marketing/consumers-keep-those-emails- comin/article/396332/ Email marketing delivers the highest ROI (about $44 per dollar spent, on average) of any digital marketing tactic. (SEO is second, and banner ads have the lowest ROI.) - Mark the Marketerhttp://markthemarketer.wordpress.com/2014/02/18/73-astonishing-e-mail-marketing-statistics- you-need-to-know/http://markthemarketer.wordpress.com/2014/02/18/73-astonishing-e-mail-marketing-statistics- you-need-to-know/ Open rates are pretty steady for B2B, hovering around 30%. B2C open rates, on the other hand, spanned from 30.5% to 34.9%. - Hubspot (2015) http://blog.hubspot.com/marketing/email-open-click-rate-benchmark #emailgeeks

7. 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online What are the must-haves? “The fold?” Call-to-action (CTA) View online link Incentive Subject line Legals and unsubscribe

8. 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online Get your email opened with the right subject line Keep it clear, concise, and of a sensible length Avoid spam trigger words such as “Free” and “Help” (there are online tools to help with this) Check out new trends such as emojiis and things in square brackets AB split test your subject lines to see what works for your own audiences Subject line

9. 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online We tested ours on you! SUBJECT LINE: [Webinars] Boost your email marketing Laura! AB SUBJECT LINE: [Webinars] Boost your email marketing! Personalised subject line was more opened and clicked than emojii in subject line US and EMEA English-speaking SPP audience

10. 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online Preheader text Short summary text that follows the subject line Many mobile, desktop and web email clients show them We recommend 90-140 characters Can/should be hidden in the design

11. 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online Calls to action Don’t be confusing – have 1 main CTA, then use hierarchy for the others Make as much as you can clickable! Buttons should be HTML – check out bullet-proof buttons Use pressure-free language like Find out more instead of Buy now or Sign up now! Have a call-to-action above “the fold” Call-to- action (CTA) “The fold?”

12. 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online Legals and unsubscribe Privacy policies, copyrights etc if required Terms and conditions if doing a prize Always ensure people can unsubscribe Subscription preferences / manager are preferred A reply-to from address is a nice touch instead of “donotreply@....”

13. 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online Make it responsive Having a mobile layout means: No pinch and zoom Bigger text sizes Tappable CTAs Less scrolling by hiding unnecessary elements Even swap content for something more approriate to that format A recent industry report showed that mobile accounts for 54% of all email opens, with iPhone leading the way at 32.2% - Litmus (November 2015)

14. 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online Make it accessible Link to web version Styled alt text Colour blindness view Our invite email with images turned off

15. 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online Time it well http://mailchimp.com/resources/research/

16. 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online Template vs bespoke? Good for consistency Use for more general comms Do-it-yourself Good for stand-out Product launches Get the experts in

17. ‹#› 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online This has been… SESSION 01 Laying the groundwork with @1973online

18. ‹#› 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online Tune in next time for… SESSION 02 Pushing the boundaries Covering animation, interactivity and testing across different email clients

19. ‹#› 1973 Limited, Couching House, Watlington, Oxfordshire, OX49 5PX, UK | +44 (0)1491 613732 | www.1973online.co.uk | info@1973online.co.uk | @1973online Got a question? If you’ve made it this far and have been listening live, why not submit a question for our Q&A session in February, where we’ll look in-depth at your feedback, and you could be in with a chance of winning an iPad Pro.