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Published byRoy Randall Modified over 9 years ago
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Innovation Tools: Innovation Dashboard & Opportunity Assessment Templates
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These tools are designed to provide methodologies to quickly and simply review projects, across all types of innovation INTRODUCTION 1 HOW TO WIN Existing products and assets Add incremental products and assets Build new products and assets Create new markets and target new customer needs Adjacent markets and adjacent customers Existing markets and customers CORE Incremental or sustaining innovations for improving existing products for existing customers ADJACENT Expanding from existing business into new dimensions TRANSFORMATIONAL Radical innovations for things and markets that don’t yet exist Purpose of these tools To help quickly and simply build a high level view of innovation risk and opportunity assessment Suitable for assessing all types of innovation, Incremental / Sustaining (Core or Adjacent) and Radical (Transformational) Innovation Types Innovation Dashboard Creates a visual starting point for a mix of projects Outlines high level probability of success or failure for each project Shows distribution of innovations across the spectrum of risk, product and markets Provides a quick way to gauge confidence in a project Facilitates exposing faulty assumptions, gaps in knowledge, and potential sources of risk Identifies and help fix problems that are constraining a project and exposes problems that can’t be fixed Opportunity Assessment WHERE TO WIN
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Both frameworks are designed to be easy to use and can be adapted to suit different requirements INSTRUCTIONS 2 1.Fill out the template on slide 3 (if doing as a team exercise it is useful to print it as A0 size and stick to a wall to fill out) 2.There is a maximum score of 30 for each axis 3.Delete the data on slide 4 and start to build your own project profiles (Right click on the chart and select ‘Edit Data’) Slide 3Slide 4 Innovation Dashboard Instructions Opportunity Assessment 1.Use template on slide 5 2.Fill out current level of assumptions / knowledge for each question 3.For assumptions that are not above the acceptable level further tests to are required 4.For objectivity an independent third party should facilitate and moderate, if possible, on both initial ‘scoring’ and subsequent reviews Slide 5
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Innovation Dashboard Template TEMPLATE 3 Market Position (X-axis) Same as current market Some overlap with current market New (or unknown) market Score Customers buying cycle and behaviours are 12345 Go-to-market activities and channels are 12345 Competitors are 12345 Fully relevantSomewhat relevantNot relevant Our brand is 12345 Our customer relationships are 12345 Knowledge of competitors strategies is 12345 Total Score (X-axis) Product (service) / Technology (Y-axis) Fully applicableRequires adaptationNot applicableScore Our current development capability is 12345 Our technical capability is 12345 Our IP protection is 12345 Our manufacturing and service delivery is 12345 Same as current offerings Some overlap with current offerings Completely different from current offerings Our knowledge and science base is 12345 Our product and service functions are 12345 The expected quality standards are 12345 Total Score (Y-axis)
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Innovation Dashboard OUTPUT 4 Note: This chart is fully adaptable and can configure to your own project scores To adjust, right-click on the chart and select ‘Edit Data’ All numbers can be adjusted as required and the numbers of projects can be increased or decreased ***DELETE THIS BOX WHEN NO LONGER REQUIRED***
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Opportunity Assessment Template TEMPLATE 5 Unknown (Conduct experiments to test and validate) No (If applicable test to validate further, if not do not proceed) Yes (Assumptions are validated, proceed) Is there a need? Is the market real? Is there a need or desire for the product? Can the customer buy it? Is the size of the potential market adequate? Will the customer buy the product? Is the product real? Is there a clear concept? Can the product be made? Will the final product satisfy the market? Can we Win? Can the product be competitive? Does it have a competitive advantage? Can the advantage be sustained? Will competitors stay relative still? Can our company be competitive? Do we have superior resources? Do we have appropriate management? Can we understand and respond to the market? Is it worth it? Will the product be profitable at an acceptable risk? Are forecasted returns greater than costs? Are risks acceptable? Does launching the product make strategic sense? Does the product fit our overall growth strategy? Will top management support it? Remember the idea is to stop projects proceeding based on faulty or untested assumptions If the answer is: ─Unknown: Then tests are required to validate to move to No or Yes ─No: This usually signals the project is not viable, though further tests could be required (i.e. sample size was too small) ─Yes: There is enough proof to satisfy all involved that the question has been answered conclusively The columns can be changed to suit different requirements. For example you may want ot do a simply scale of 1 (Low) to 5 (High) ***DELETE THIS BOX WHEN NO LONGER REQUIRED***
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Please feel free to contact us THANKS 6 Should you require and further information or assistance, please do not hesitate to contact us at: enquiry@straticx.com
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