1. Tonya hanser 3-30-09

2. Business Slogan “We cut like it’s our own”

3. Business Profile My business is lawn mowing. I chose this business because there are some people out there that aren’t able to take care of their own yard. So that’s where my crew and I will step in and do the job. This business is a service because we come to the customer and take care of the need. My business will satisfy a customer by having their yard looking good for certain occasions or just to be well kept.

4. Business Idea Qualifications  1 major skill that I have is that I can fix on the lawn mowers and weed eaters on the job if needed.  I also have good people skills so meeting new people can bring more business.  A resource that I have is that I know a lot of people who live in areas where people need my service.

5. Mission statement  We bring precise lawn service to those who are not able to do it themselves.

6. Service Description  Provides precise lawn care  Skilled and motivated workers that get the job done  Affordable prices  My service will satisfy all customers with a nice looking lawn.

7. Business SWOT Analysis STRENGTHS 1. Location 2. People who know about my service WEAKNESSES 1. Weather 2. Yard conditions OPPORTUNITIES 1. Driving around different neighborhoods 2. Putting up flyers in different parts of town Threats 1. Swift Competitors 2. Increased equipment prices (Gas, oil, etc.)

8. Consumer Profile By Location My customers live in the area where my business is located. By Population Most of my customers have jobs and they work a lot. Many of them are in their middle ages and up. By Personality My customers are all hard workers that have children. They like to relax in their spare time

9. Competition We guarantee great service every time your yard is serviced. Our workers are friendly and easy to talk with. Competitor Brown & Co. Landscaping Greatest Strength More Workers Greatest Weakness Flexibility of Schedules

10. Economics of 1 Unit Definition of 1 unit:1 Average Sized Yard Selling Price Per Unit:$25 Cost of Goods Sold:$5 Gross Profit Per Unit:$20

11. Marketing Mix  Price: Our prices are based upon the size of the yard. Place: I chose the rural area of my town because there are more business opportunities. Product: My product is really a service. The service helps ensure that people who don’t have the time or aren't able to take care of their lawns have a respectable looking lawn at a reasonable price. Promotion:

12. PhaseMethodDescriptionCost AwarenessI’m going to have advertisements and flyers They’re going to be placed anywhere possible Around $300 - 400 PurchaseI will try to convince and persuade people that my lawn service will have my customers satisfied at a reasonable price RetentionThe best way to build a long term relationship with the customer is to be friendly and have a positive attitude.

13. Business Card \\Lchs_fs1\vol1\Users\STUDENTS\Kimble J\Business card.docx\\Lchs_fs1\vol1\Users\STUDENTS\Kimble J\Business card.docx

14. Flyer  \\Lchs_fs1\vol1\Users\STUDENTS\Kimbl eJ\OFC.pub \\Lchs_fs1\vol1\Users\STUDENTS\Kimbl eJ\OFC.pub

15. Start-up Costs EXPENSECOST Business License$50 Inventory$775 Advertising$350 Other Total Expenses$1175

16. Type of Fixed CostMonthly Cost $ Entrepreneur stipend [hours x (minimum wage +$1)] 2295 Advertising 325 Insurance Rent (includes utilities) Other 50 Total Monthly Fixed Costs $2670

17. Selling Price Per Unit$25 # of Units Sold$700 Total Sales$17,500 Total COGS$5 Other Variable Costs$12 Total Variable Costs$17 Gross Profit$17,483 USAIIRD$2,670 Other Costs /Unforeseen$0 Total Fixed Costs$2,670 Profit Before Taxes$14,813 Less Estimated Taxes @ 25%$3,703.25 Net Profit$11,109.75

18. Return On Investment Yearly Net Profit + Startup Investment 945.51% For every $1 invested, my business earned: $9.46

19. Philanthropy Plan  With the help of our loyal clients, we as a team will provide help to the recreation centers in our community and help keep young kids out of the streets if possible.

20. Business Goals  Short Term  We plan to help the community by making it look good.  Everyone will know who we are how good we work.  Long Term  We want to keep our clients happy.  We want to build the best customer/client relationship.

21. Brief Statement  I would like to thank you all for listening and I encourage you to give my service a try in the near future. THANK YOU