1. Planning an Applied Research Project Chapter 11 – Research Techniques: Questionnaires © 2014 John Wiley & Sons, Inc. All rights reserved.

2. Learning Objectives »Describe the purposes of questionnaires »Identify the six types of questionnaires and their merits »Explain the advantages and disadvantages of questionnaires as a data gathering method »Create a range of question types »Improve the response rate of a questionnaire »Explain the need to protect the privacy of an individual respondent’s answers © 2014 John Wiley & Sons, Inc. All rights reserved.

3. Key Terms »Back translation »Category questions »Check box »Classification data »Closed-ended questions »Doorknob questionnaires »Drop-down box »Funnel approach »In-person questionnaires »Incentives »Intercept administration »Interviewer administered questionnaires »Loaded questions »Leading questions »List questions »Likert scale © 2014 John Wiley & Sons, Inc. All rights reserved.

4. Key Terms (cont’d) »Mailed questionnaires »Online questionnaires »Open-ended questions »Order bias »Personally distributed questionnaires »Pop up box »Radio button »Ranking questions »Rating questions »Self-administered questionnaires »Status bar »Telephone questionnaires © 2014 John Wiley & Sons, Inc. All rights reserved.

5. Purposes of Questionnaires »Provide statistical information »Enable correlations »Test or retest theories, prove a hypothesis »Sample a specific population »Support a notion, even if ill-defined »Obtain patterns of responses »Compare responses over subsets of respondents © 2014 John Wiley & Sons, Inc. All rights reserved.

6. Types of Questionnaires »Doorknob questionnaires »In person questionnaires »Interviewer administered questionnaires »Mailed questionnaires »Online questionnaires »Personally distributed questionnaires »Self-administered questionnaires »Telephone questionnaires © 2014 John Wiley & Sons, Inc. All rights reserved.

7. Developing Questionnaires »Clarify purpose of the questionnaire »Write questions (using a range of appropriate formats) »Revise and edit questions »Sequence the questions »Check clarity of questions with colleagues »Rewrite and format questions © 2014 John Wiley & Sons, Inc. All rights reserved.

8. Types of Questions »Category questions »Close ended »Leading questions »List questions »Loading questions »Open ended questions »Ranking questions »Rating questions © 2014 John Wiley & Sons, Inc. All rights reserved.

9. Questionnaire Administration »Intercept method »Mailing questionnaire »Doorknob questionnaire – leaving it on the doorknob of an apartment, house, or other form of residence »In person administration »Internet questionnaire © 2014 John Wiley & Sons, Inc. All rights reserved.

10. Increasing Response Rates »Professional looking questionnaire »Clear purpose statement »Quality of the sponsor »An incentive »Status bar at bottom of page »SASE (self addressed stamped envelope) if mailed © 2014 John Wiley & Sons, Inc. All rights reserved.

11. Permission Letter »Request to complete a questionnaire »Explanation of the purpose of the questionnaire »Information about sponsor or sponsoring organization »Information about protecting confidentiality and privacy »Explanation of how to complete the questionnaire »Age requirement to complete the questionnaire »Name and address of researcher »Way to contact the researcher © 2014 John Wiley & Sons, Inc. All rights reserved.

12. Review of Class Session »Anything unclear? »One thing that I learned from this class is … © 2014 John Wiley & Sons, Inc. All rights reserved.