1. The Marketing Mix
Worksheet

2. or “The Marketing Mix and the 2 Cs”
The 4 Ps and 2 Cs
or “The Marketing Mix and the 2 Cs”

3. Environ- mental Factors: Uncontrollable regulatory Marketing Mix:
product
social
competitive
price
consumer
place
promotion
technological
economic
BMI3C
Unit 1

4. The 4 Ps and 2 Cs product price place promotion consumer competition
BMI3C
Unit 1

5. The 4 Ps and 2 Cs
product price place promotion consumer competition
The product is a good, service, idea, or event to satisfy the consumer’s needs.
Examples?
BMI3C
Unit 1

6. The price is what is exchanged for the product, usually money.
The 4 Ps and 2 Cs
The price is what is exchanged for the product, usually money.
product price place promotion consumer competition
BMI3C
Unit 1

7. The place is a means of getting the product into the consumer’s hands.
The 4 Ps and 2 Cs
product price place promotion consumer competition
The place is a means of getting the product into the consumer’s hands.
Examples?
BMI3C
Unit 1

8. The 4 Ps and 2 Cs
Promotion is the means of communication used by the seller to inform the buyer.
Examples?
product price place promotion consumer competition
BMI3C
Unit 1

9. The 4 Ps and 2 Cs
product price place promotion consumer competition
The consumer is the individual or group of individuals who may use your product.
BMI3C
Unit 1

10. The 4 Ps and 2 Cs
The competition is other firms that could provide a product similar to yours.
Who competes with Nike? Pepsi? McDonalds? Ford?
product price place promotion consumer competition
BMI3C
Unit 1