1. Introduction to Business & Marketing

2.  Review the following concepts:  Writing  POWER  Forms:  Email  Letters (cover, resignation, thank you)  Memo  Business report  Company publication (brochure, online post)

3.  Reading: “active mental process of receiving & understanding a message”

4. 1. Focus your mind 2. Summarize as you read 3. Make connections/form mental pictures 4. Build your vocabulary

5.  Speaking: “verbal communication”  HUGE part in marketing jobs

6. 1. Persuade 2. Inform 3. Entertain

7.  Jargon: “specialized vocabulary used by a specific group”  Example:  IDK  LoL  hashtag (#)

8.  When is Jargon used?  Why is Jargon used?

9.  Reading  Reason to Read  Speaking  Why We Speak  Jargon

10.  Students will:  read 3 case studies  Answer questions about the case studies