1. Ivy She Sarah S. Song Lauren M. Stewart Ruirui Zhang Cottonelle Over or Under Campaign

2. Parent company: Kimberly Clark American company paper-based consumer products Headquarter- Texas Brands

3. Parent company: Kimberly Clark

4. C ottonelle’s history Introduced in 1972 Used interchangeably with Kleenex “Be kind to your behind” Types of toilet papers

5. TV Commercials Website Networks: Facebook, Twitter Celebrities endorsement Campaign

6. Campaign: TV Commercials TV Commercial 1TV Commercial 2TV Commercial 3

7. Campaign: Websites

8. Campaign: Networks Facebook Twitter

9. Campaign: Celebrities endorsement Tori Spelling & Dean McDermott Cottonelle creates Family Debate- Over or under

10. Related to class Slogan: Be Kind to your Behind Uses celebrities and reference groups Humor Combination of television commercials, website & networks

11. References http://www.cottonelle.com/ http://www.cottonellerollpoll.com/ http://www.kimberly-clark.com/aboutus http://www.youtube.com/watch?v=imqV8UJqsqA http://www.youtube.com/watch?v=_DNl2PhZRr4 http://www.youtube.com/watch?v=jLgMIPJ1AH0 http://connectwithyourteens.blogspot.com/2010/01/cott onelle-creates-family-debate-over.html