1. HUMANIZED BRANDS Annabelle Faiss, Farida Afifi, Lise Marguet

2. HUMANIZATION OF BRANDS Ancient timesNowadays

3. HUMANIZED BRAND:  When you establish humanity within a brand image.

4. BENEFITS CUSTOMERSCOMPANY Sales IInstant feedback Knowledge

5. WHY IT’S IMPORTANT?  Brand humanization leverages the power of networks

6. WHY IT’S IMPORTANT?  Humanized brands attract communities which are critical to brand survival

7. WHY IT’S IMPORTANT?  Social interaction drives other behaviours

8. HOW CAN WE HUMANIZED OUR BRANDS ?

9. 9 STEPS: 1.Build an emotion connection 2.Reach out to other bloggers 3.Listen and respond with action 4.Publish 5.Introduce 6.Video blogging 7.Hustle for speaking engagements 8.Social media 9.Deliver on your promises

10. MARKETING IS ALL ABOUT CONNECTING WITH YOUR TARGET AUDIENCE !

11. EXAMPLE :  Why is Coca-Cola a humanized brand? It is more than just a company who sells refreshing drinks It is a part of daily life It makes people feel like the brand is more about them than about the brand

12.  Happiness MAIN SLOGAN HAPPY CAN HOW DID THEY BECOME A HUMANIZED BRAND?

13.  Creativity HUG MACHINE

14.  Personalization „SHARE A COKE“ CAMPAIGN 2.5 percent gain in sales over 1.14 billion impressions across social media

15.  Cultural aspects temporary tattoos of common Latino family names Pride in their heritage

16.  Online presence SOCIAL MEDIA

17. LINKS: https://www.youtube.com/watch?v=1veWbLpGa78&feature=y outu.be

18. THANKS FOR YOUR ATTENTION ! Don’t forget to smile ;-)