2. Objective To client, TM: 2. Encourage public to come to Tampines Mall. 1. Promote Tampines Mall as a happening place.

3. What we hope to achieve…. Create a jovial atmosphere in Tampines Mall Showcase our creativity in implementing the idea.

4. E Trigger: spark –off a reaction e TriGGer -ShOOt ProJect Shoot: filming Project: projection on screen

5. a) Newspapers b) MRT posters c) Bus stops 1. Advertise 2 weeks before actual event

6.  Actors will be in TM to trigger a reaction from shoppers/visitors.   Spy cameras to capture reactions.

7.   Attractive Prizes to be won - Savings coupons/vouchers - vacations   Outstanding reactions will be screened. - “Wierdest” - funniest - scariest

9. By : e ParTy of 5iVe