1. 1. DEMAND 1. Taste and Preferences 2. Substitutes – Instant Noodles, Top Raman, etc. 3. Change in number of buyers 2. SUPPLY 1. Government Intervention (Ban by food association) 2. Supply Shock (High amount of lead – dumping of tones of product) Supply and Demand Determinants

4. Explanation Present Market: Food ban, decrease in demand (50- 60%), and decrease in supply by 1/3 amount. Price remains same, therefore excess of product on supermarket shelves. Tones of Maggi dumped due to ban worth of 32 million pounds. Prediction – If food ban lifts, Maggi’s demand will increase (1.5x) again due to its popularity amongst the young ones, and its supply would significantly increase from 2/3 to original rate of production.

6. Citations http://timesofindia.indiatimes.com/city/mumbai/Ma ggi-sales-plummet-across- India/articleshow/47507699.cms http://timesofindia.indiatimes.com/city/mumbai/Ma ggi-sales-plummet-across- India/articleshow/47507699.cms http://economictimes.indiatimes.com/industry/cons- products/food/nestle-india-cuts-maggi-production- by-third-as-nationwide-bans-affect-sales-unsold- stocks-pile-up/articleshow/47547072.cms http://economictimes.indiatimes.com/industry/cons- products/food/nestle-india-cuts-maggi-production- by-third-as-nationwide-bans-affect-sales-unsold- stocks-pile-up/articleshow/47547072.cms http://economictimes.indiatimes.com/industry/cons- products/food/nestle-cancels-contract-manufacturing- of-maggi/articleshow/49145870.cms http://economictimes.indiatimes.com/industry/cons- products/food/nestle-cancels-contract-manufacturing- of-maggi/articleshow/49145870.cms