1. 1. Adapt to Uncertainty and Change 2. Focus Attention on Objectives 3. Increase Coordination 4. Facilitates Control Functions of Planning

2. Strategic Top Total ~5 yrs. Mission Planning Org./ Corp. Obj. SBU Strategies -Grand -Global -Corporate Level -Business Level Intermediate Middle Functional 1-3/5yrs Functional Level Tactical Areas Strategies & Planning Objectives Policies/Programs Operational Lower Department <1yr. Dept. Objectives Planning Level Procedures, Rules, Budgets Who Implem. Time Types 3 Phases does it level span of plans

3. Strategies Tactics Policies Procedures Rules Budgets Programs Types of Plans

4. 1. Evaluate Current Factors: -Mission -Objectives -Managerial Aspirations/Values Domain Defender Enthusiastic Prospector Anxious Analyzer Reluctant Reactor The Strategic Planning Process

5. 2. Conduct a SWOT Analysis: -Environmental Analysis -Internal Resource Analysis The Strategic Planning Process: continued

6. Numerous Opportunities Major Environmental Threats Critical High Internal Weaknesses Strengths III IIIIV SWOT Analysis

7. 3. Develop Strategic Alternatives: Opportunities Threats Weaknesses Strengths Concentration Market Development Product Development Innovation

8. Opportunities Threats Weaknesses Strengths Vertical Integration Conglomerate Diversification

9. Opportunities Threats Weaknesses Strengths Retrenchment Divestiture Liquidation

10. 3. Develop Strategic Alternatives: Opportunities Threats Weaknesses Strengths Retrenchment Divestiture Liquidation Vertical Integration Conglomerate Diversification Concentration Market Development Product Development Innovation Horizontal Integration Concentric Diversification Joint Venture

11. 4. Implementation 5. Evaluation and Control The Strategic Planning Process: continued