1. Lauri Kaipainen Research plan Transition towards outcome-based service models within Finnish manufacturing industry Capability and risk perspective

2. Manufacturing industry is transforming Digitalization is enabling new business models and forcing companies to change Smart machines and devices driving the change in manufacturing Service offerings are becoming the norm Outcome-based services models gaining traction

3. Motivation Servitization as a phenomenon has been researched, but there is a research gap in outcome-based service models OBC is a rather new phenomenon with huge potential Interesting both academically and from a practical business perspective

4. Structure - Comprehensive literature review Semi-structured interviews with Finnish manufacturing companies Combining academic research, theory and business publications Evaluating interview findings Conclusions

5. Expected results - Insight into Finnish manufacturing companies’ views on OBC, its risks, potential and their own capability for OBC Comparison of theory and academic research versus practical business views Filling a research gap in an interesting and current topic

6. Literature - Literature about servitization and outcome-based contracting Performance-based, value-based Relevent academic research from the last 10 years Business publications

7. Q&A -