1. Ren Vang Connie Chung Jae Kwan Jung Lian Yun Shi Yong Seok Kim

2. INDEX IntroductionSWOT AnalysisProblems & Musselman’s SolutionsRecommendationsConclusion

3. Introduction I. Introduction  Knouse Foods  Founded in 1949  A cooperative of 1,500 growers working together  Musselman’s: one of their most popular brand  Main goal: To offer healthy, convenient, and high-quality fruit products that are sure to please every customers in every age.

4.  How Applesauce is made Removing leaves Washing Grading and classifying Peeling

5. Softening – making apples into fluid Injecting to containers Sealing

6. II. SWOT Analysis StrengthsWeaknesses OpportunitiesThreats

7. Strengths Established brand name Loyal customers First mover advantage Single serving cups 48oz Plastic Jars 24oz Plastic Jars Sweetened w/ Splenda

8. Weaknesses Heavy & large automation High costs Less Efficient

9. Opportunities Stable demand Increasing market for healthy food

10. Threats Easily imitable/ Many Substitutions Strong competitors ex: Mott’s

11. Problems Addressed Problems Proper storage of apple supplies Environmental issues Musselman’s solutions Controlled Atmosphere Rooms Sustainable Practices

12. Problem I: Apples Decrease in inventory of apples If not stored properly, can rot or decay Continues to age even after harvest

13. Musselman’s Solution: CA Rooms Controlled Atmosphere Rooms “put apples to sleep” Regulates Humidity & temperature Keep apples crisp, juicy, & flavorful Regulates Oxygen & Carbon Dioxide Content

14. Problem II: Environmental Concerns Emissions Product waste Energy Consumptions Recyclable packaging ?

15. Musselman’s Solution: Sustainable Practices Solar Panels Bio-diesel Fuel Every part of the apples are used Redesigned packaging Re-use of water

16. Potential Problems High Automation/Large Machines High Repair Costs slow inefficient

17. Improve automatio n Conduct monthly inspections V. Recommendation

18. Improve Automation More capable of meeting demand promptly Increase capacity in shorter period of time Faster machines Wider-range sprays to clean apples better Blower to blast away leaves More efficient process

19. Report issues found early on in the process Prevent major problems from occurring Reduce chances of production failure in the future Conduct Monthly Inspections

20. Conclusion Musselman = well-established company - offers quality applesauce products Successfully developed solutions for production problems Must continuously seek ways to reduce product defects through inspections and improvement of machineries