1. Crafting Your Message: Advocating for Invisible Children in a Visual World Monica Hershberger Homeless Children’s Education Fund Pittsburgh, Pennsylvania HOMELESS CHILDREN’S EDUCATION FUND

2. Things to Know Before We Get Started... There are no right or wrong answers. You will disagree with someone. That’s okay. Everyone is entitled to their own opinion. Kindness is key! There are no right or wrong answers. You will disagree with someone. That’s okay. Everyone is entitled to their own opinion. Kindness is key! HOMELESS CHILDREN’S EDUCATION FUND

3. Photos of kids who are experiencing homelessness should be published. Take A Stand HOMELESS CHILDREN’S EDUCATION FUND

4. Take A Stand HOMELESS CHILDREN’S EDUCATION FUND

5. I feel unsure about how to use social media to benefit my organization. Take A Stand HOMELESS CHILDREN’S EDUCATION FUND

6. I would invite a reporter into a homeless shelter. Take A Stand HOMELESS CHILDREN’S EDUCATION FUND

7. I would rather use photo 1 in an ask for a donation than photo 2. Take A Stand 1 2 HOMELESS CHILDREN’S EDUCATION FUND

8. Take a seat! Thoughts? What surprised you? HOMELESS CHILDREN’S EDUCATION FUND

9. What makes a good image? HOMELESS CHILDREN’S EDUCATION FUND

12. SIMPLICITY IS KEY HOMELESS CHILDREN’S EDUCATION FUND

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15. Un-Stock Images freeimages.com gratisography.com Pixabay.com Advanced Google Search: “labeled for reuse with modification” HOMELESS CHILDREN’S EDUCATION FUND

16. The media wants an image… and I don’t want to break confidentiality! HELP. HOMELESS CHILDREN’S EDUCATION FUND

17. Give them someone/something else to photograph. HOMELESS CHILDREN’S EDUCATION FUND

18. What if I don’t have a picture to use?

19. Infographics!!! HOMELESS CHILDREN’S EDUCATION FUND

20. Statistics before … HOMELESS CHILDREN’S EDUCATION FUND

23. After… HOMELESS CHILDREN’S EDUCATION FUND

24. After infographic-afied HOMELESS CHILDREN’S EDUCATION FUND

25. I’m not a graphic designer… how can I make an infographic? Here are a few free (and paid) options piktochart.com Canva.com Venngage.com Fiverr.com ($) Ask an intern nicely HOMELESS CHILDREN’S EDUCATION FUND

26. Questions? Monica Hershberger Homeless Children’s Education Fund Pittsburgh, Pennsylvania mhershberger@homelessfund.org Monica Hershberger Homeless Children’s Education Fund Pittsburgh, Pennsylvania mhershberger@homelessfund.org HOMELESS CHILDREN’S EDUCATION FUND