1. A Plan for T-DMB Commercial Services KeonSik Oh SBS Technical Research Institute ksoh@sbs.co.kr

2. KOR-UK FORUMUK-KOR FORUM T-DMB History  Trial Broadcasting DAB Since 1996 (VHF Band III) DMB Since 2003 (Video TX) DMB Field Test for 2 Years Be an ETSI Standard (TS 102 427/428) in June 2005  Commercial Services 6 Licenses for Seoul Metropolitan Area (Mar. 2005) VHF Ch. 8(183MHz) & 12(207MHz) – 6 Ensembles Start Regular Services from Dec. 1 st, 2005

3. KOR-UK FORUMUK-KOR FORUM T-DMB Licenses License Name (Channel) Composition (Total 28) SBS (12C)TV 1, Radio 3, Data 3 Existing Biz.KBS (12B)TV 1, Radio 3, Data 1 MBC (12A)TV 1, Radio 3, Data 1 KDMB (8C)TV 1, Radio 2, Data 1 New Biz.YTN (8B)TV 1, Radio 2, Data 1 KMMB (8A)TV 2, Data 1

4. KOR-UK FORUMUK-KOR FORUM Coverage Plan (Now)

5. KOR-UK FORUMUK-KOR FORUM Coverage Plan (End of 2005)

6. KOR-UK FORUMUK-KOR FORUM Coverage Plan (1Q of 2006)

7. KOR-UK FORUMUK-KOR FORUM T-DMB Biz. Model  Studied DAB Case Strong but Insufficient Biz. Models(Killer Applications) DAB seemed to convert Analog to Digital only Most Koreans are Early-Adopters (Need Something Different)  Focus DMB TV : Video & BIFS DMB Radio : DMB Visual Radio DMB Data : Broadcasting & Comm. Convergence (Main Target – Mobile Phone Receivers to use Return Channels)

8. KOR-UK FORUMUK-KOR FORUM Video Service Plan  Video 25 ~ 30 fps (doubles S-DMB) H.264 QCIF(355 X 288) Quality 384 ~ 768 Kbps (Varies w.r.t the Video Quality and BIFS allocation)  BIFS (BInary Format for Scene) MPEG4 Datacasting DMB Commerce Click

9. KOR-UK FORUMUK-KOR FORUM Audio Service Plan(1/2) DMB Visual Radio  Developed DMB Visual Radio (Patent Pending) ‘Watching while Listening’ Still Image (0.5 fps) + MPEG4 Audio Send CD-Quality Audio and Still Picture in every 2 sec. Example : 160Kbps : 96Kbps(Audio) + 64Kbps(Still)  Why DMB Visual Radio? Fit to Mobile Environment (Listen and See when Interested) Fit to Advertiser’s Need More Channels and New Contents

10. KOR-UK FORUMUK-KOR FORUM Audio Service Plan(2/2) DMB Visual Radio Svc. Examples ShowRadio DJ ImageNews Datacasting CartoonCommercials

11. KOR-UK FORUMUK-KOR FORUM  Existing Models PAD / NPAD MOT / BWS / Middleware TPEG  Convergence Models (on Demand) Advanced BWS LBS (incl. Advanced TPEG) Middleware Implementation Co-work with Telcos. Data Service Plan (1/5)

12. KOR-UK FORUMUK-KOR FORUM  Advanced BWS HTML 4.01 DGI(DAB Gateway Interface) Function Quick Link for AV Clip Download – tested  LBS (Location Based Service) TPEG CTT Finished Implementing TPEG RTM  Contents Related Service Middleware BIFS Data Service Plan (2/5)

13. KOR-UK FORUMUK-KOR FORUM Data Service Plan (3/5) Service Example (TPEG Source) N001N002 N003 N006N004N005 Traffic Info. Center GPS Satellite 32km/h22km/h 25km/h 45km/h Probe Car (Wireless Modem + GPS) “001 13:41:20” “004 13:42:47” “005 13:44:36” “002 13:46:12” “003 13:47:09” ~~~ Wireless Network (Speed, Accident)

14. KOR-UK FORUMUK-KOR FORUM Data Service Plan (4/5) Service Example (TPEG Receiver) Traffic Map + Related Info.

15. KOR-UK FORUMUK-KOR FORUM Data Service Plan (5/5) Service Examples (Middleware)  Ad. Related (Profit Share) Watch PIZZA Ad. Wanna Store Phone No.? YESNO Notice for Discount Phone Number Store Request Discount if Ordered thru DMB Ad. Service Start Order by Stored No.

16. KOR-UK FORUMUK-KOR FORUM Thank You ! Enjoy T-DMB…