2. I am trying to get you guys involved, and have a pleasurable next few minutes…I know these presentations are boring, and you just wanna sit there, but seriously, this will only be as fun and entertaining, as you let it to be. That being said, please don’t sit there like a dead baby, PARTICIPATE! Preemptive warning!

3. By: Mr. Tony Mo & Alisha Mokwinski SC3

4. SUMMERY OF ENTIRE POWERPOINT … S POILERS ! Basically, the “us v them” scenario.

5. T HE F IRST S LIDE Henri Taijel’s social identity theory assumes that individuals strive to improve their self-image by trying to enhance their self-esteem based on either personal or various social identities. Achieved through affiliation with successful groups. Social Identity theory is based on the cognitive process of social categorization. Explains social phenomena’s such as in-group favoritism, stereotyping, and conformity to in- group norms. Taijel argues that people who belong to a group, automatically think of that group as their in-group (us) and all others as an out-group (them). Social Identity Theory states that the in-group will discriminate against the out-group to enhance their self-image.

6. T HE S ECOND SLIDE Social Identity Theory Outline Taijel proposed that there are three mental processes involved in evaluating others as “us” and “them”. Two Problems with the SIT Outline It describes but doesn’t accurately predict human behavior. Using the theory in isolation is reductionist-- it fails to address the environmental factors.

7. T HE THIRD S LIDE The individuals’ self-esteem is maintained by social comparison. Taijel (1978) calls it “the establishment of positive distinctiveness”. Cialdini et al. (1976) Demonstrated this phenomenon among college football supporters. After a successful football match, the supporters were more likely to be seen wearing college insignia and clothing than after defeats. It is assumed that our need for a positive self-concept will result in a bias in these intergroup comparisons. Taijel et al. (1971) Observed boys who were assigned randomly to a group, based on their supposed preference for the art, were more likely to identify with the boys in their group, and were willing to give higher awards to members of their own group.

8. I N CASE YOU DON ’ T KNOW, OR BELIEVE ME …

9. E XAMPLES !!! http://www.youtube.com/watch?v=XXXkxUQ2Tic&featur e=relatedhttp://www.youtube.com/watch?v=XXXkxUQ2Tic&featur e=related (0:46-3:48) Help me YouTube!

10. O KAY … SO !... How do you combat stereotyping? (you have two minutes)

11. S O YEAH … The social identity theory covers two topics, 1- wanting to belong and seeking groups that fit your own predilections, and 2-feeling the effect of the “us v them” scenario. The social identity theory is good and beneficial to help individuals cope with life by feeling comfortable with their surroundings, but, it also leads to stereotyping, and inevitably, discrimination. http://www.youtube.com/watch?v=H3gWjAsDLu Uhttp://www.youtube.com/watch?v=H3gWjAsDLu U (0:31-2:44)

12. S TILL DON ’ T UNDERSTAND ? H OW TO HELP PPL WITH THE OVERALL CONCEPT ?... PICTURES !!! Us (Vise Versa) Them http://www.youtube.com/ watch?v=d8cGdAkFNqo In Ireland, the Catholics vs Protestants Us (Vise Versa) Them Ex: 2012 class v rest of school (Prep rally shouting contest) Us (Vise Versa) Them

13. I JUST WANT TO LEAVE YOU WITH THIS LAST IMAGE … Okay, see you…. …However, we have something fun for you to do!!!

14. D O SOMETHING ! O R ELSE I’ LL GLARE @ YOU UNTIL YOU ’ RE UNCOMFORTABLE ! Everyone think of at least two in-group to out- group discrimination scenarios. We’re gonna AA it up, and share. (Can be an example from a movie, TV show, real life etc.) You have three minutes.

15. T HE E ND A ND … DONE !—( WHAT YOU GUYS ARE FEELING RIGHT NOW …) Oh thank god! It’s done!!!