1. Green Roofs For Healthy Cities Greening North America in 2016 Corporate Membership Plans & Benefits

2. GRHC 2016 Overview Market Development Events Annual Industry Survey Training/Accreditation Green Infrastructure Foundation (G.I.F) Member Promotion ●Outreach Support ●Living Architecture Monitor ●Green Pages Directory ●Members Newsletter

3. Membership Business Case Market development value ●Education ○GRP Accreditation to strengthen staff performance and understanding ○Protects the green roof market ○Additional training topics ■Net Zero Water, Biodiversity, Sustainable Energy ●Outreach ○Media relations and partnerships ○Marketing and promotional opportunities ○Living Architecture Monitor ●Advocacy ○Policy development ○Market protection ○Events and conferences ○Creation and maintenance of green roof and wall resources

4. Board of Directors Green Roofs for Healthy Cities BoardGreen Infrastructure Foundation Board Jeffrey Bruce, Jeffrey L Bruce & Co. LLC Peter Lowitt, Devens Enterprise Commission Bill Corrigan, Tremco Roofing Richard Hayden, American Hydrotech Ann-Neil Cosby, McGuire Woods LLP Dr. Hamid Karimi, Government of DC Virginia Russell, University of Cincinnati Michael Krause, Kandiyo Consulting, LLC David Yocca, Conservation Design Forum Matthew Barmore, Firestone Building Products Gaelle Wormus, Vegetal i.D. Sara Loveland, Annette Environmental Andy Creath, Colorado Green Roofs Peter Lowitt, Devens Enterprise Commission Michael Krause, Kandiyo Consulting LLC Kirstin Weeks, ARUP

5. GRHC 2016 New Strategic Direction Corporate members, through the GRHC Board and a recent member survey have helped us to identify new key strategic directions to benefit members and move towards attaining its market development goal. ●Focus on short term market development activities. ●Focus on stormwater policy advocacy and development as a key market driver ●Focus on education and outreach to civil engineers ●Explore a transition of our long term research and educational services to the Green Infrastructure Foundation (GIF) (the charitable arm of GRHC) and a focusing of GRHC on short term advocacy and market development. In 2012, at our 10th Annual CitiesAlive, we set an aspirational market development goal of reaching 1 billion square feet of green roofs by 2022 and we are ramping up our activities significantly to reach that goal.

6. GRHC 2016 New Strategic Direction ●Expanding stormwater research from the Living Architecture Performance Tool ●Increased offerings of Net Zero Water for Buildings and Sites training course online and in person ●Civil Engineering needs assessment identifying opportunities and constraints ●Building a civil engineering database ●Investigating economic case studies that favorably compare green roofs to other stormwater BMPs

7. Rising to the Stormwater Challenge ●New outreach to ASCE and OSCE to partner and promote green roofs to civil engineers ●Stormwater content in every 2016 issue of the Living Architecture Monitor ●Theme of CitiesAlive 2016 in Washington DC November 1-4, 2016 - call for papers due February 26 ●Stormwater programming day directed at Civil Engineers November 1st, 2016 2016 Focus on Stormwater

8. Rising to the Stormwater Challenge GRHC has partnered with StormCon to promote green roof and wall benefits to stormwater management ●GRHC paper presentation on green roof and wall policy and cost-benefit analysis at StormCon ●Promotion of green roofs and walls market to StormCon attendees ●Promotion of green roofs and walls market to Stormwater Magazine 2016 Focus on Stormwater - Partnership with StormCon

9. Market Development - Events GRHC events are attended by a wide variety of professionals, government representatives, students, and educators. Almost 75% of all event attendees in 2015 had no existing relationship with Green Roofs for Healthy Cities.

10. Market Development - Events - Symposium Local market development program held in emerging markets. GRHC Symposium Program Event held to advocate for local green roof and wall policy adoption. One-day events featuring presentations, panel discussions, and a trade show. Engages 50-100 local stakeholders, government employees, and educators. Planned Symposia Events ●Miami, FL - 2016 ●Cleveland, OH - 2016 ●Buffalo, NY - TBD ●Hoboken, NJ - TBD

11. Market Development - Events Symposium The last Symposium event was held Friday June 26, 2015 in Louisville, KY. Symposia attendance engages local governments on the benefits of green roof and wall technologies through educators and manufacturers. 45% of Louisville Symposia attendees were industry professionals and consumers from the area interested in developing green infrastructure in the Southeastern US.

12. Market Development - Events Grey to Green Annual regional sustainability conference held in Toronto, ON. Grey to Green Focus on smaller scale green infrastructure implementation at a urban and regional level. Engages 300-400 professionals, students, non-profits, government representatives, educators, and consumers.

13. Market Development - Events Grey to Green Grey to Green promotes student attendance, bolstering the skills and experiences of the next generation of professionals. 53% of attendees are specifiers and buyers. Engaged government representatives on topics of green infrastructure and food security. 77% of attendees are from Canada 21% of attendees are from the USA 2% of attendees are international

14. Market Development - Events Grey to Green Grey to Green 2016 will be held June 1 - 4 examining climate change and how it can be affected by green infrastructure implementation to create livable urban spaces. Features of Grey to Green 2016 Sponsorship and Exhibitor opportunities available Topics covering climate change and mitigation strategies Influence public policy adoption and discussion

15. Market Development - Events CitiesAlive Annual national green roof & wall conference held in major markets across North America CitiesAlive Multi-day event featuring presentations, panel discussions, trade show, tours, and networking opportunities. Influence policy discussion, development and implementation. Engages more than 750 professionals, manufacturers, government representatives, educators, and consumers. Features the Award of Excellence program, a celebration of green roof and wall design project, people, and companies

16. Market Development - Events CitiesAlive CitiesAlive attendance focuses on connecting industry professionals and consumers with manufacturers and suppliers. 63% of attendees at CitiesAlive 2015 were specifiers and buyers of green roof and wall technologies and services.

17. Market Development - Events CitiesAlive 28% of attendees came for the trade show ONLY. 71% of attendees were not affiliated with trade show exhibitors or sponsors. 32% of attendees participated in CitiesAlive Networking Events.

18. Market Development - Events CitiesAlive CitiesAlive returns to Washington DC in 2016 Rising to the stormwater challenge with a focus on water management and green roof and wall performance. CitiesAlive Call for Papers: Deadline February 26, 2015 Features of CitiesAlive 2016 2016 Awards of Excellence: Submission deadline July 1, 2016 Sponsorship and Exhibitor opportunities with special member’s pricing Stormwater & Civil Engineering focused day of programming - November 1

19. Market Development - Survey ●NY Green Roofs ●Omni Ecosystems ●Pioneer Green Roof ●Philadelphia Green Roofs ●Recover Green Roofs ●Riverbend Nursery ●Barrett ●Colorado Green Roofs ●Columbia Green ●DC Greenworks ●Eco-Roofs ●Flynn ●GAF 2015 Respondents ●Green Feathers ●Greenrise Technologies ●Green Roof Plants ●Greensulate ●Live Roof ●Live Roof Ontario ●Living Roofs Green wall survey in development for 2016. Annual green roof industry snapshot and strategic analysis. Full survey reports available exclusively to members. Used by corporate members for strategic planning purposes. ●Rooftop Sedums ●Roofmeadow ●SemperGreen ●Rooflite ●Soprema ●Weston Solutions ●Xeroflor America

20. Market Development - Training Online training introduced in 2015 offering GRP Training and Net Zero Water digitally in 8-10 week courses. Provides all books and manuals for courses. In person dates still available. Training program that provides the most comprehensive, holistic approach to green roof and wall design, installation and maintenance available in North America. Green Roof Professionals (GRP) are able to maximize the benefits of green roofs during the design process, recommend green roof options, and address the major challenges and best practices associated with design, management, installation and maintenance.

21. Market Development - Training GRPs gain access to architectural firms, legitimacy as green roof experts, cost-benefit analysis on green roof technologies, and sales tools like the Greensave Calculator Bulk discounts and specialized training opportunities are available Upcoming GRP Training Dates Online: 2/29 - 5/8 New York: 3/31 - 4/2 Registration for individual courses is available from $399 Registration for the full three day event is available from $1297 Online registration for full GRP training is available from $1295 Register early for early bird discount GRHC members receive a discount on each course registration For details and information contact: Jordan Richie, Education & Accreditation Director at jrichie@greenroofs.org or 416-971-4494 x221 jrichie@greenroofs.org

22. Market Development - Training Free Online Lecture Best Practices in Green Roof Policy Implementation One-hour lecture provides an overview of green roof policy development activities from across North America, as well as detailed case studies from Washington, DC (the leader in green roof implementation), Toronto, ON, which has instituted a bylaw requiring green roofs on new buildings, and Devens, MA, which has developed unique policy tools for new development. This lecture is available now and eligible for 1 GRP CEU https://www.heatspring.com/courses/best-practices-in-green-roof-policy-implementation/

23. Market Development - Green Infrastructure Foundation (GIF) Responds to the need for greater awareness and resources to promote green infrastructure in local communities. Independent charitable 501(c)(3) arm of Green Roofs for Healthy Cities Designs programs, activities, and research designed to promote the positive contributions green infrastructure can make in communities. Involved in long term GRHC activities such as research.

24. Market Development - GIF Living Architecture Performance Tool 3 White Papers completed, with a paper on Biophillic Design in process. Full framework to be unveiled at CitiesAlive 2016. Opportunity to provide technical feedback on Stormwater management white paper. Rohan Lilauwala, Senior Researcher for details - rlilauwala@greenroofs.org rlilauwala@greenroofs.org Goals of LAPT are to grow the industry by establishing performance based metric for green roofs and eventually green walls not unlike what LEED did for green buildings

25. Market Development - GIF Green Infrastructure Charrette Full day design charrette involving the re-envisioning of communities with living green infrastructure. Green Infrastructure Cost-Benefit Matrix developed by Green Roofs for Healthy Cities to analyze factors such as property tax impacts, job creation rates and on-site costs/savings as well as many other metrics. Summary reports and matrix data made available to participants and clients. Harlem GI Charrette report will be available in the New Year The goal of this program is to stimulate the development of policies which support the implementation of green roofs and other forms of green infrastructure by exploring costs and benefits at an aggregate scale and engaging policy makers, designers and community groups.

26. Member Promotion - Outreach Support GRHC has 5 web properties that reach 54,000 readers per month. Including print magazine readership brings that to 670,000 unique readers per year. Media partnerships and ongoing media relations we leverage millions of readers and impressions per year.

27. Member Promotion - Outreach Support GRHC provides outreach support to all corporate members ●Member news release distribution ○Distribute and promote media releases through the Living Architecture Monitor ●Employment opportunity advertising ○Ability to advertise employment opportunities to interested professionals ●Green infrastructure resource support ○Provide a wealth of green roof and wall resources such as research, data, and contacts

28. Promotion - Newsletter Sent to All GRHC Members. Includes GRHC News, Events, Training dates. Members can submit employment opportunities, news and developments, RFPs or upcoming events for distribution to GRHC members. Sent out the first week of every month. Corporate members receive qualified marketing leads with the newsletter - attendees of GRHC events and training

29. Promotion - Green Pages Corporate Members and GRPs receive a free basic listing. More than 4,000 copies distributed to GRHC Members and Top architectural firms across North America. Contact directory for green roof and wall industry. Distributed digitally to 65,000 GRHC contacts

30. Promotion - LAM Overview Magazine reachers 34,000 readers per year. Website reaches 240,000 readers per year. LAM content connects with 28,500 unique readers per month with over 4.5 million page views. Content is sourced from GRHC members for articles, interviews and op-ed segments. 2016 will feature stormwater content in each issue Includes the Journal of Living Architecture (JOLA) The JOLA is the official, peer-reviewed journal of GRHC. The JOLA is written, reviewed, and edited by living architecture professionals and researchers published in the Living Architecture Monitor

31. Promotion - LAM Advertising All members receive a base 15% discount on any LAM advertisements. Advertising space available for ●Website ●Green Pages Directory ●Print & Digital Copy ●Digital Copy Magazine advertising space available for as low as $777 Advertising space discounted 30% from base rate on 4x bookings. Web advertising space available for as low as $144

32. 2016 Key Deadlines February 26 February 29 - April 24 February 29 - May 8 March 11 April 7 April 15 June 1-4 July 1 July 8 October 1 October 7 October 31 November 1-4 CitiesAlive call for proposals Online Net Zero Water Online GRP Training Market Survey Submissions due Grey to Green Early Bird Summer LAM ad deadline Grey to Green - Toronto Awards of Excellence Submissions due Fall LAM ad deadline Green Pages Content Deadline Winter LAM ad deadline Green Pages ad deadline GRP Networking Halloween Party CitiesAlive - Washington DC

33. Website Resources Greenroofs.org Greeninfrastructurefoundation.com Livingarchitecturemonitor.org Citiesalive.org

34. Email Contacts Blaine Stand, Membership Coordinator - bstand@greenroofs.orgbstand@greenroofs.org Tracy Jackson, CAO - tjackson@greenroofs.orgtjackson@greenroofs.org Steven Peck, Founder/President - speck@greenroofs.orgspeck@greenroofs.org Jordan Richie, Education Director - jrichie@greenroofs.orgjrichie@greenroofs.org Chaoyue Zhao, Conference Coordinator - czhao@greenroofs.orgczhao@greenroofs.org Rohan Lilauwala, Senior Researcher - rlilauwala@greenroofs.orgrlilauwala@greenroofs.org