1. ALL CHILDREN EQUALLY DESERVE TO LIVE LIKE THAT…

2. NOT LIKE THAT!

3. THERE IS NO KID IN THE WORLD THAT ISN’T OUR KID!

4. YOUR DAILY WEB-MEAL 1 DAY OF INTERNET FOR YOUR KID 1 BELLYFUL DAY FOR A HUNGRY KID =

5. ZERO TROUBLE FOR YOU ZERO HUNGER FOR THE WORLD

6. TONALITY POSITIVE OPTIMISTIC ENERGETIC MOTIVATING CARING FRIENDLY ENGAGING

7. HOW MUCH: KPI’s and figures 30 000 subscribers 200 MB a day per user for $1 66 000 MEALS A DAY 3 MEALS A DAY PER KID 22 000 BELARUSIAN NEEDYS $0,75 per subscriber $22 500 a day

8. WHEN: launch and timeline WHAT: agency challenge BUDGET $200 000 KEY-VISUAL 2 MONTHS campaign LOGO 6 MONTHS subscriber growth COMMUNICATIONS STRATEGY 15 JUL – key visual approved TV-COMMERCIAL 1 AUG – product launch RADIO-COMMERCIAL

9. HAPPY CHILDREN BRING SUCCESS TO THE WHOLE WORLD!