1. 1 “Let thy speech be short, comprehending much in few words; be as one that knoweth and yet holdeth his tongue.” Ecclesiastes 32:8

2. Outline The benefits of brevity Why manuscripts are wordy Deciding whether + what to trim Most common trims Efficient trimming

3. 3 “Never use a long word where a short one will do.” George Orwell

4. 4 “Use short words, short sentences and short paragraphs. Never write more than two pages on any subject.” David Ogilvy

5. 5 “When you’re done with a piece of writing, go back and cut 20%. Trust us, it’s possible.” www.dorisandbertie.com

6. 6 “Perfection is achieved, not when there is nothing more to add, but when there is nothing more to take away.” Antoine de Saint-Exupéry