1. MGA Report MGA Coordinator - Parviz Famouri Membership Development - Wole Akpose Awards - Joe Kalasky GOLD - Michael Pearse/Rachel Andre Life Members - Marc Apter Member Engagement/Products and Services - Emily Sopensky Women in Engineering - Kate McDevitt September 30, 2010, Region 2 Teleconference

2. Section Congress 2011 Dates:19 – 22 August 2011 City:San Francisco, CA, USA Hotel:San Francisco Marriott MarquisSan Francisco Marriott Marquis Rate:$225 USD + taxes* Airports: San Francisco (SFO) – 13 miles/21 km Oakland (OAK) – 19 miles/30 km San Jose, CA (SJC) – 45 miles/72 km Mass Transit to downtown San Francisco is available 2 Networking Training Feedback Continuous Involvement Goals

3. SC2011 Web Site Section Website: http://www.ieee.org/societies_communities/ge o_activities/sections_congress/2011/DF_IEE E_MIG_MCT_100637 http://www.ieee.org/societies_communities/ge o_activities/sections_congress/2011/DF_IEE E_MIG_MCT_100637 Partners Program will be offered Supplemental Information –SC08 recommendations 3

4. Region 2 will have its fall meeting prior to SC2011 Breakout session topics & are identified –Expect to identify speakers by Dec 2010 4 Core Track & Breakout Tracks Themes –Focusing on the Member –IEEE Direction and the Section Leader –Member Engagement and Beyond SC2011 Program - Themes

5. Sections Congress 2011 Recommendation Process The recommendation process is being expanded to facilitate continuous engagement of members in pre and post congress activities. Each Region Director has been requested to begin the development of recommendations within their Region. –February 2011 – First draft of recommendations from the Regions Proposed recommendations should focus on the member and/or meeting the MGA Goals & Strategies. Revised timeline under development 5

6. MGA: Making a Difference for Members Parviz Famouri Region 2 Member & Geographic Activities September 30, 2010

7. “What can we show to our members that is different because of MGA?”

8. Comparison of “Electronic IEEE Membership” vs. Standard IEEE Membership Electronic MembershipStandard Membership Base Membership Price$50$134 (in 2010) Publications Digital Spectrum Digital The Institute Print Spectrum Print The Institute – (when available) Membership CardDownloadable PDFPaper Special CircumstancesNot Available on base e- membership* No Changes Grade Elevation (Senior Mbr, Fellow)No Change IEEE ElectionsNo Change Access to online products (myIEEE, IEEEtv, Jobsite, etc.) No Change Access to member discountsNo Change Region AssessmentNo Change Ability to join IEEE SocietiesNo Change Other Benefits & OpportunitiesNo Change * Special circumstances will still be applied to Society Memberships if the member qualifies

9. myDesktop (Launched 27 April) Customizable selection of any myIEEE modules/gadgets Layout selection, 2 or 3 columns, with drag-and-drop gadget placement RSS tools to import feeds Choice of several technology-based themes for the interface memberNet (launched 20 April) Improved e-mail messaging capabilities to facilitate member-to- member communications, while insuring member privacy 2. myIEEE™ Custom Desktop

10. Social Media Summary IEEE in Social Media –358 total groups on LinkedIn –Over 500 groups on Facebook –414 groups on Orkut –1000’s of Twitter account names contain “IEEE” MGA Administered Social Media Groups (Users) –The Official Group on Linkedin (12,390) - Screened for active membership and close moderation.The Official Group on Linkedin –The IEEE Group on Orkut (57,580) – light moderationThe IEEE Group on Orkut –The IEEE Group on Facebook (20,949) - open groupThe IEEE Group on Facebook IEEE.tv Social Media (Users/Followers) –Facebook App (13,415) – Hosted applicationFacebook App –IEEE.tv iGoogle Gadget (6,010) – Hosted, RSS feed integrationIEEE.tv iGoogle Gadget –IEEE.tv Google Desktop Gadget(453) – Hosted, RSS feed integrationIEEE.tv Google Desktop Gadget –Twitter(389) - MicroblogTwitter –IEEE.tv myYahoo Gadget(N/A) – Hosted, RSS feed integrationIEEE.tv myYahoo Gadget

11. Programming Expanded conference coverage, e.g., APEC Significant interest from other conferences now that APEC launched Technical English teaching TV Operations Launched completely new User Interface Jan/Feb 2010 vs. 2009: Visitors up 17%, Member log-ins up 21% Diversified funding model … 3 rd -party advertising, conferences, sponsored videos, custom projects, marketplace videos 3. IEEE.tv

12. 4. What’s New for Students Newsletter Goals MGA assumed ownership from Sales and Marketing, the new version has a primary goal of improving the student membership experience Newsletter dedicated to student benefits, and the student member experience, now being sent to all student/GSM members Increase student engagement with IEEE benefits and opportunities (retention) Build awareness of IEEE beyond the Student Branch, e.g. GOLD (retention) Vehicle to deliver advertising and/or sponsorship revenues, to help underwrite student programs Launched in April

13. 5. IEEE Press eBooks Classics Delivery 220 eBooks in archive: IEEE Press books still in print after 3 years More intuitive / upgraded navigation in IEEE Xplore (April) 40 to 50 new eBooks will be added annually (3 years after their initial publication date) Marketing All arrears-recovery campaigns All recruitment campaigns to authors, and incomplete applications Communications to MD Volunteers via MD webcasts and monthly membership report

14. 6. First Year Experience Program Launched: First Year Member Welcome Webinar (Monthly) New “Getting Started” guide to all new members Courtesy Call from Contact Center Pre-Defined SAMIEEE Queries for New Members Metrics and Benchmarking Tools and Best Practices Guides for Local Volunteers Coming Soon: Website for new members ieee.org/start “At Risk” Identification Processes Future Planning Specialized contact center service “Tracks” based on “Needs” question during join

15. 7. Access to Selected Expert Now Modules MGA Collaboration with Educational Activities Free Access to 5 select Expert Now modules to 1 st year renewing higher grade members (including elevated students) Members receive CEU’s Launched 24 March 2010 Message was sent to 10.9K members

16. 8. IEEE Center for Leadership Excellence (CLE) In 2009 MGA started work on the framework for the IEEE Center for Leadership Excellence, a program to develop future volunteer leaders of the IEEE Recent Progress: Released a new Quick Start training program for geo unit officers to learn and quickly step into their roles http://www.ieee.org/web/geo_activities/units/officer_training/quick_start.html

17. 9. IEEE Contact Center Improvements The contact center expanded coverage to 24 hours x 5 days per week, increasing service hours from 40 to 120 hours per week; and initiated a first call resolution improvement program First Call Resolution: 74.1% vs. Industry Benchmark of 60% 9,400 Contact Center interactions surveyed in 2009 Result: Overall rating of Satisfied/Highly Satisfied increased from 70% (before expanded hours pilot) to 85.5% in 4Q 2009

18. Membership Development - Continuous Transformation 20052006200720082009 365,500 members BMS transition ‘Recession’ Optimizing the Campaigns > renewal recovery recruitment reinstatement benefits promotion 382,400 members (renewal alerts integrated into next-gen products) 367,400 members Integrated multimedia Putting a face on membership promotion Remaking the Collateral > Integrated MD strategy & plan Integrated MD reporting 397,001 members Synthesis & Engagement First-year member experience Message testing MD webcasts 374,800 members Building a Volunteer “Field Team” > MD KitsMD portal Membership presentation MD Manual MGM business cards MD virtual community On-demand Kit ordering

19. 347,683

20. Proposed Regional Outstanding Meetings Program (ROMP) Parviz Famouri Region 2 Member & Geographic Activities September 30, 2010

21. To share outstanding and popular section/chapter meetings with neighboring sections/chapters Breakout session topics & are identified 21 The goal of the program is for the Region and its Sections to encourage and inspire better support of the chapters Focusing on the Member ROMP Pilot Program

22. if the meetings’ speakers agree, at the Regional level, a list will be compiled and make available to Region 2 sections/chapters. 22 identify recent outstanding and notable meetings in your section and/or chapters that have been of high interest to the members and attendees. ROMP Pilot Program There will be a limited Regional financial support for the cost associated with this program. As a general rule the cost is to be split 50-50 between Region 2 and will be allocated as first come, first serve to sections/chapters. The allocating funds can be negotiable with sections/chapters having low resources.

23. if the meetings’ speakers agree, at the Regional level, a list will be compiled and make available to Region 2 sections/chapters. 23 identify recent outstanding and notable meetings in your section and/or chapters that have been of high interest to the members and attendees. ROMP Pilot Program There will be a limited Regional financial support for the cost associated with this program. As a general rule the cost is to be split 50-50 between Region 2 and will be allocated as first come, first serve to sections/chapters. The allocating funds can be negotiable with sections/chapters having low resources.

24. Life Member Affinity Group Marc Apter Region 2 September 30, 2010

25. 25 Sections, with large numbers of Life Members could form an affinity group: Baltimore – 400+ Cleveland – 170+ Columbus – 120+ Dayton – 135+ Lehigh Valley – 170+ Life Member Philadelphia Section needs to report on who their Chair is, as HQ has no one listed. Marc can support Life Member Affinity Group programs, to a point, all they need to do is contact him: marc.apter@egginc.commarc.apter@egginc.com

26. THANK YOU FOR YOUR INPUT AND SUPPORT!!