1. [ The Client ] MARKETING OBJECTIVES Sell More Food Items Get More Afternoon Business Sell More Gift Items and Gift Cards Increase Weekday Traffic The Student Newspaper of Miami Beach Senior High for 82 Years “The Beachcomber is the voice of the Miami Beach Senior High Community... 2000 strong”. Burger King 201 Lincoln Rd, Miami Beach, FL

2. The Beachcomber The Beachcomber is the student newspaper of Miami Beach Senior High, dedicated to informing the student body, faculty and the Miami Beach community. The Beachcomber upholds the highest journalistic, academic, and community standards. “The Beachcomber is the voice of the Miami Beach Senior High Community... 2000 strong”. The Student Newspaper of Miami Beach Senior High for 82 Years

3. TWO OR THREE SAMPLE EDITORIAL PAGES WITH ADS QUALITY, EDITORIAL & DESIGN “The Beachcomber is the voice of the Miami Beach Senior High Community... 2000 strong”. The Student Newspaper of Miami Beach Senior High for 82 Years

4. How long in business? How long have present managers been on Miami Beach? Type of product and specialty of the business? Food beverages: Burgers Average price for product items sold? Special services offered? Located in 201 Lincoln Rd Where are they located in relation to the school?Located in 201 Lincoln Rd Special features of the business? ● Cold beverages ● Special Orders ● Burgers ● Sold in other stores (Put in answers to these and any other information you can gather) “The Beachcomber is the voice of the Miami Beach Senior High Community... 2000 strong”. The Student Newspaper of Miami Beach Senior High for 82 Years

5. 1. The Beachcomber 1. The Beachcomber is the student run newspaper for Miami Beach Senior High’s 2,000 students and faculty. 2. The Beachcomber 2. The Beachcomber is published 4-8 times a school year and distributed to all students, other local schools and businesses (5,000 copies per issue). 3. 3. Editorial includes: news, features, opinion, art and entertainment, and sports. 4. The Beachcomber 4. Students pass along The Beachcomber to parents, teachers and peers. 5. 5. Students stay in one school for 4 years...4 years of customers living in your marketing area. The Beachcomber The Beachcomber Reader “The Beachcomber is the voice of the Miami Beach Senior High Community... 2000 strong”. The Student Newspaper of Miami Beach Senior High for 82 Years

6. 6. 6. Students generally shop with friends. 7. 7. Students are the ideal demographic: 14-18 years of age. 8. 8. Students interact daily and pass the word on. 9. 9. Students/readers tend to have a high disposable income, and parents are well networked into the diverse fabric of the Miami Beach Business world. 10. 10. Available online at: www.beachcomberonline.com www.beachcomberonline.com CONTINUED… “The Beachcomber is the voice of the Miami Beach Senior High Community... 2000 strong”. The Student Newspaper of Miami Beach Senior High for 82 Years

7. A – Burger King Licoln Road B – Miami Beach Senior High [??%] of Miami Beach Senior High students that drive daily or car pool. The Student Newspaper of Miami Beach Senior High for 82 Years “The Beachcomber is the voice of the Miami Beach Senior High Community... 2000 strong”.

8. The Student Newspaper of Miami Beach Senior High for 82 Years

9. 3- minute drive to 33139 (Lincoln Road) “The Beachcomber is the voice of the Miami Beach Senior High Community... 2000 strong”. The Student Newspaper of Miami Beach Senior High for 82 Years

10. 0-5 Minute Drive to 33139 (Lincoln Road) “The Beachcomber is the voice of the Miami Beach Senior High Community... 2000 strong”. The Student Newspaper of Miami Beach Senior High for 82 Years

11. In April of 2009, 32 students in the Beach High Journalism I class developed a 22 question survey of the purchasing and spending habits of the students. 526 surveys were returned, which is more than a representative sample of the 2,000-student body and 100 teachers. “The Beachcomber is the voice of the Miami Beach Senior High Community... 2000 strong”. The Student Newspaper of Miami Beach Senior High for 82 Years

12. Location Cost Service Atmosphere Transportation The Student Newspaper of Miami Beach Senior High for 82 Years “The Beachcomber is the voice of the Miami Beach Senior High Community... 2000 strong”.

13. What Our Readers Say: “I’m always on Lincoln Road on Friday nights. Now, if I know that there is a business catering to me, and it is right down the street, all I have to do is walk a few blocks and I have so much to find, -- I would go.” - Christina Fernandez, freshman What Our Readers Say What Our Readers Say: “The Beachcomber’s information is always reliable. I know I can trust it. If The Beachcomber says that a business is a cool place, then I believe it.” - Noah Sobel, freshman What Our Readers Say: What Our Readers Say: “If there was a coupon for a great Lincoln Road business, I would get in a car and use that coupon in a flash!” - Shari Linn, sophomore What Our Readers Say: “I am always looking to The Beachcomber for advice on what to buy. If the newspaper advertised a business, I would definitely try it out.” - Mark Zavala, sophomore “The Beachcomber is the voice of the Miami Beach Senior High Community... 2000 strong”. The Student Newspaper of Miami Beach Senior High for 82 Years

14. FULL PAGE QUARTER PAGE EIGHTH PAGE Quantity x $ 45 HALF PAGE The Student Newspaper of Miami Beach Senior High for 82 Years “The Beachcomber is the voice of the Miami Beach Senior High Community... 2000 strong”. Quantity x $ 150 Quantity x $ 300 Quantity x $ 90

15. Average cost of items: ~ Average cost of ad in The Beachcomber: ~ $67.50 (1/4 page x 8 issues less 25%) Number of items needed to be sold to recoup cost of ad: ~ 15 The Beachcomber Circulation and Distribution 5,000 copies per issue 4-8 issues a school year “The Beachcomber is the voice of the Miami Beach Senior High Community... 2000 strong”. The Student Newspaper of Miami Beach Senior High for 82 Years

16. CALL: 305-532-4515 and ask for Andy Weiss Email: aweiss@dadeschools.net “The Beachcomber is the voice of the Miami Beach Senior High Community... 2000 strong”. The Student Newspaper of Miami Beach Senior High for 82 Years