Presentation is loading. Please wait.

Presentation is loading. Please wait.

Makerere University Social Media Strategy Outline Web Workshop 30 th Nov 2011.

Published byBeverly Hawkins Modified over 9 years ago

Similar presentations

Presentation on theme: "Makerere University Social Media Strategy Outline Web Workshop 30 th Nov 2011."— Presentation transcript:

1 Makerere University Social Media Strategy Outline Web Workshop 30 th Nov 2011

2 This is simply the social media aspect, which feeds into a broader Web Management Strategy 6 Key areas 1.Content and Management 2.Goals 3.Platforms 4.Supporting Individual Units/Services 5.Putting guidelines in place 6.Standard Naming adaptation

3 1. Content and Management Content Type? How Often? Target Audience ? Above all else, Who will be responsible for posting content and engaging the community?

4 2. Goals Goals can help you evaluate whether your efforts over time have been effective May be General e.g “Build stronger connections with the alumni” Specific “Increase incoming internet traffic by 50% by next graduation”

5 3. Platforms Existing Unit/SiteFacebookTwitter Mak.ac.ug/Makerere/makerereu Caes.mak.ac.ug/pages/College-of-Agricultural-and-Environmental- Sciences/257576257600276 /jaimek10/mucaes Bams.mak.ac.ug/bams.makerere/cobams_muk Cis.mak.ac.ug/pages/College-of-Computing-and-Information- Sciences/162497980482913 /cocismak Cees.mak.ac.ug/pages/Makerere-University-College-of-Education-and- External-Studies/175937065801026 /MakCees Cedat.mak.ac.ug/cedat.mak.ac.ug/cedat1 Chs.mak.ac.ug/pages/Makerere-University-College-of-Health- Sciences/113057998709162 /makererechs Chuss.mak.ac.ug/pages/College-of-Humanities-and-Social-Sciences-Official- Page/210102592358708 Cns.mak.ac.ug Covab.mak.ac.ug Law.mak.ac.ug/pages/Makerere-University-School-Of-Law/176796505715705/LawMuk

6 Others Goal is to “tease” then refer traffic to your site

7 4. Supporting Individual Units/Services Exposing power of social media-Training sessions How to tap student power-Interns? Volunteers? Sustaining online support -Continuity is key

8 5. Putting Guidelines in Place Useful for ensuring consistency NOT impinging growth or hampering creativity Avoid deterring adventurous types

9 6. Standard Naming adaptation

10 Compare

11 7. Collaboration across Campus Always share best practices, you aren’t an island!

12 Remember, at the end of the We do it all for Mak. We build for the future

Download ppt "Makerere University Social Media Strategy Outline Web Workshop 30 th Nov 2011."

Similar presentations

AN ANALYSIS OF ONLINE STRATEGIES USED BY BOSTON-AREA FEEDING ASSISTANCE PROGRAMS Feeding Families in Need Meghan Johnson MS/MPH Health Communication Tufts.

AN ANALYSIS OF ONLINE STRATEGIES USED BY BOSTON-AREA FEEDING ASSISTANCE PROGRAMS Feeding Families in Need Meghan Johnson MS/MPH Health Communication Tufts.
- 1 - Community building and new initiatives: Laying a successful path and how to be on target experiencing from pitfalls, successes and lessons learnt.

- 1 - Community building and new initiatives: Laying a successful path and how to be on target experiencing from pitfalls, successes and lessons learnt.
Trick or Tweet: Following and Sharing Science News Using Social Media Tanya Lewis Staff Writer, Live Science ICSTI Winter Meeting February 22,

Trick or Tweet: Following and Sharing Science News Using Social Media Tanya Lewis Staff Writer, Live Science ICSTI Winter Meeting February 22,
Digital Marketing Overview Tpugliese Adapted from Anton Koekemoer | April 2012.

Digital Marketing Overview Tpugliese Adapted from Anton Koekemoer | April 2012.
Is Social Media a Fad? Social Media Revolution Social Media Presence It’s important to be participating in social media. But, participating does not.

Is Social Media a Fad? Social Media Revolution Social Media Presence It’s important to be participating in social media. But, participating does not.
Peer Support for Peanuts: The UCSF Communicators Network Sarah Paris, Director of Communications, UCSF School of Medicine.

Peer Support for Peanuts: The UCSF Communicators Network Sarah Paris, Director of Communications, UCSF School of Medicine.
A Comprehensive Social Media Strategy Robin Krause assistant director of marketing services Heather Hickerson marketing writer / editor Presentation www.ucmo.edu/ur/case.

A Comprehensive Social Media Strategy Robin Krause assistant director of marketing services Heather Hickerson marketing writer / editor Presentation
Savvy scientists must increasingly engage with blogs and social media... Even if you choose not to blog, you can certainly expect your papers and ideas.

"Savvy scientists must increasingly engage with blogs and social media... Even if you choose not to blog, you can certainly expect your papers and ideas.
+ Social Media proposal Presented by- Social Club Media 18 th July.

+ Social Media proposal Presented by- Social Club Media 18 th July.
Digital media project 101. The six common major stages 1- Site definition and planning 2- Information architecture 3- Site design 4- Site construction.

Digital media project 101. The six common major stages 1- Site definition and planning 2- Information architecture 3- Site design 4- Site construction.
Success Strategies for Business Owners Getting Started with Social Media v.20121127.

Success Strategies for Business Owners Getting Started with Social Media v
Top Ten Tips for Effective Online Course Design Presented by Paula Paul, District Technology Coordinator for Concordia Parish

Top Ten Tips for Effective Online Course Design Presented by Paula Paul, District Technology Coordinator for Concordia Parish
A campaign from ‘beginning to end’ Ghazal Vaghedi February 21, 2012 Toronto, Canada.

A campaign from ‘beginning to end’ Ghazal Vaghedi February 21, 2012 Toronto, Canada.
IB Alumni Relations at a glance. Purpose: a resource for IB graduates from around the world and an opportunity to broadly raise the profile of IB schools.

IB Alumni Relations at a glance. Purpose: a resource for IB graduates from around the world and an opportunity to broadly raise the profile of IB schools.
Welcome! Building Your Own Web Page. Goals for this Workshop Brief overview - What IS a web page? When should we have one and why? Content and examples.

Welcome! Building Your Own Web Page. Goals for this Workshop Brief overview - What IS a web page? When should we have one and why? Content and examples.
Enhancing Women's Electoral Participation in the Digital Sector.

Enhancing Women's Electoral Participation in the Digital Sector.
5 REASONS EVERY BUSINESS NEEDS A SOCIAL MEDIA STRATEGY PRESENTED BY SOCIAL MEDIA MARKETING UNIVERSITY WWW.SMMU.COM.

5 REASONS EVERY BUSINESS NEEDS A SOCIAL MEDIA STRATEGY PRESENTED BY SOCIAL MEDIA MARKETING UNIVERSITY
Creating an Online Professional Presence Using Social Media.

Creating an Online Professional Presence Using Social Media.
Socialize Your Brand & Connect With Real People Social Media Optimization.

Socialize Your Brand & Connect With Real People Social Media Optimization.
Getting There from Here: A Model to Develop Social Media and Digital Strategies to Increase Alumni Engagement with Your Alumni Website David Regan White.

Getting There from Here: A Model to Develop Social Media and Digital Strategies to Increase Alumni Engagement with Your Alumni Website David Regan White.

Similar presentations

Ads by Google