2. INDEX o Company Profile o Projects o Indian Small & Medium Enterprises o Findings o Recommendations

3. Company Profile TCS is an Indian multinational IT services, business solutions and consulting company headquartered in Mumbai. Operates in 46 countries and has 199 branches across the world Largest India-based IT services company TCS iON offers a Cloud based Erp Solution for Small and Medium Enterprises It integrates hardware, network, software and services

4. Projects To Develop Content for the Reference Book To compare iON with the Competition(Manufacturing) To find out the Tally Practices

5. Indian Small & Medium Enterprises Its drawing everyone’s attention Growing consistently Fostering Innovation Restructuring Economies 45% Share of the Manufacturing Output 40% of the Total Export

6. Growth of 8% compared to the Last decade 30 million SMEs 8000 Different Products Employs more than 27 million people They are Reshaping Realigning And Recreating the Idea of INDIA

7. Reference Book The objective of creating this Reference book is to entice the customer to buy the book The idea is to generate interest in the minds of the customer

8. This will enable the Customer to Understand more about our Product Offerings Brand Equity plays a vital role The objective is to separate the wheat from the chaff Interested Customers would be Our Leads E-Book option

9. Tally Practices

10. TALLY-'Power of Simplicity' Headquartered in Bangalore Sells to more than 90 countries Tally was the first to introduce codeless software First to launch free service 2 million business users Network of over 25,000 experienced Tally Partners

11. Products and Services Tally Solutions offer four products:  Tally.ERP 9 It has grown from a basic accounting software package into a simple-yet- sophisticated business management software product.  Tally.Developer 9 The language used to build Tally.ERP 9 is called TDL - Tally Definition Language, briefly touched upon in Internal Architecture & Design.  Shoper 9 Retail/point-of-sale (POS) business management.  Tally.Server 9  It is a powerful data server that will redefine the efficiency of medium and large businesses

12. Findings Mainly used for vouchers, financial statements, and taxation. It is known for its Financial Accounting s/w and thats how it got recognition Mainly on-premises based s/w. Reports are made on excel/pdf format Excel in Statutory Reports Implementation Time Taken is very less(Less than a month)

13. Tally ERP on Mobile(Android, Apple, Blackberry)-widely used. (100,000 – 500,000 Users of Tally 2 Mobile Android App) (10,000 – 50,000 Users of Juno - Tally On Mobile Android app) ∙ There is no ''Upload Transaction'' option ∙ Tally users Boastful about their Customization(as per the customer's requirements on their site)

14. Continued... Satisfaction level of the Service is moderate-to-good Some of the Reports are too slow. [E.g. Inventory(Multi-user)] Changes after generating the report are possible Bill no. is not seen in the Statutory reports Data Corruption problems(Radcoflex India Pvt Ltd)

15. SWOT Analysis Strengths ∙ Known to the market as Accounting s/w, Gradually proceeding as an ERP Solution Provider. ∙ Easy Implementation. ∙ Low Price ∙ Over 25,000 Partners ∙ Wide Distribution and Sales Network ∙ Customization(made as per customer's needs) ∙ Own Language(TDL) ∙ Barriers of market entry ∙ Various Solutions designed for specific Micro- verticals Weaknesses ∙ Less Transparency ∙ Data Corruption issues ∙ Other modules not as good as Accounting ∙ Only Windows OS is supported ∙ No Industry wise Solution available ∙ Inefficient for larger firms Opportunities ∙ To focus on modules other than Accounting ∙ To develop new product offerings for Larger firms Threats ∙ Lot of pirated versions available ∙ Strong Competition

16. What iON offers Brand Equity Trustworthiness Complete ownership of the Solutions High level Data Security Pay-as-you-use model

17. ERP Players in the Market SAP iON Tally Erp Marg Small & Medium Enterprises Netsuite Oracle Ramco Microsoft

18. Recommendations Market Development Strategy

19. Co-Branding concept (ERP with a Bank) Modules in manufacturing/Lighter Version Should be introduced to more verticals Huge Market Size

20. Thank You