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CREATIVE COLLABORATION. Advertisers can draw on the high level of expertise and creative diversity within magazine media to create highly effective, original.

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Presentation on theme: "CREATIVE COLLABORATION. Advertisers can draw on the high level of expertise and creative diversity within magazine media to create highly effective, original."— Presentation transcript:

1 CREATIVE COLLABORATION

2 Advertisers can draw on the high level of expertise and creative diversity within magazine media to create highly effective, original campaigns with striking visual impact and contextual relevance. Working directly with magazine media experts also ensures that the close relationship that magazine media enjoys with its audience is leveraged to its full capability to deliver measurable results. MAGAZINE MEDIA OFFER CREATIVE COLLABORATION

3 CASE STUDY Shortlist Media & Sony Xperia End of campaign highlights: Stylist and Shortlist combined totals 112,80871,02442,29651,475 Total Page Views Total Unique Users Total Competition Entries Received Total Video Views 29,8771,8875,054 Total Email Clicks Total Social Engagements Total Ad Clicks Total Dwell Time Minutes 2.97 Activity across Stylist & ShortList: Print: DPS Video Digital Campaign Email Campaign Competition

4 CASE STUDY Time Inc. UK & Army Campaign Results +45%+150%5 in 1040% In Female applicantsIn Overall Consideration Took some form of action Recalled the Campaign 28%7 in 1089% Have or would recommend joining Found the features informative Had a positive impression of the campaign Activity across Look, Marie Claire and Now: 54 pieces of content created DPS Interviews Video Online Activity including role finder

5 CASE STUDY Cosmopolitan & Very.co.uk Campaign Results 1.26m823,96415,06310,336 Video views on Snapchat Sponsorship title card views on snapchat Page Views Unique users Activity across Look, Marie Claire and Now: 16 page native feature in Cosmopolitan 3 day Snapchat sponsorship Online hub Online campaign across Hearst titles Video content Social Media content


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