1. HIGHEDWEB CONFERENCE THOUGHTS AND HIGHLIGHTS A presentation by Brandi Engel

2. IN THIS PRESENTATION Student preferences Challenges of University Web content Building a Web community on campus Scott Stratten keynote

3. STUDENTS

4. Students are coming to college for themselves, not for you.

5. PROSPECTIVE STUDENTS

7. SHOW THE CAMPUS EXPERIENCE @Beloit_College

8. WEB CONTENT Get marketing out of the way, let students tell their stories Your readers’ attention is divided and they can’t always comprehend what is being said Focus on meaning first, then make it pretty Write content like you would say it to your mother–she’s the most distracted and likely not tech savvy Be more human–cold language does not equal warm leads Messaging beats you, content brings you flowers hemingwayapp.com

10. GO BOLD OR GO HOME Look to brand leaders, not other Universities We will not discover new awesomeness without failure It is always time consuming to do good work–take the time Strategy is easier to change than policy Don’t fall in love with the solution, fall in love with the problem

11. OUR WEB COMMUNITY

12. WE EXCEL AT SOMETHING! WUG is older than all the web communities that presented at the conference We meet more often We are modeled similarly to other campus web groups

13. THINGS A WEB COMMUNITY SHOULD DO* Break down silos and connect people Subvert politics and turf wars Provide incentives for participation Training and professional development Project help and collaboration Share templates and techniques Moral support network *According to presenters at HighEdWeb

14. THE MILLENNIAL MYTH