1. Presented by Sarah Arora, Facilitated by Jessa Lee

2. “You don't win a road race all on your own. You need your teammates—and you need the goodwill and cooperation of your competitors, too. People had to want to ride for you, and with you.” Lance Armstrong

3.  June 12, 2008 – Yahoo! and Google announced deal that enables Yahoo! to run ads supplied by Google alongside Yahoo!’s search results versus

4. Whether you’re in a bike race, an internet company, or a personalized genomics company, what should your relationship be with your competitors?

5.  Discuss the concept of “coopetition”  Relate it to Steve Blank’s “Four Types of Startup Markets”  Apply these concepts to the personalized genomics industry with respect to two companies: Navigenics and 23andMe

7.  Concept that through shared costs, resources, or even ideas, two companies can cooperate in one arena while still remaining competitive in others

8.  Startups that are entering an existing market  Startups that are creating and entirely new market  Startups that want to resegment an existing market as a low cost entrant  Startups that want to resegment an existing market as a niche player Startups that are creating an entirely new market

9. April 2006 23andMe is Founded Dec 2006 Navigenics is Founded Nov 2007 23andMe Product Launches April 2008 Health Compass Launches May 2008 23andWe Launches April 2008 Mayo Clinic Partnership Sept 2008 23andMe Introduces lower priced product

10. MARKET TECHNOLOGY

11.  Navigenics Health Compass  $2500 service  Scans for 22 health conditions  24/7 access to genetic counselors  Yearly genetic updates 12 3 4 ATACCGCTGGCCCTT TGGCATTACCTATGA AGATTGCTTCAGCCA GCGTCAGTTTCAACC TGTACGCTAGTGTGT TTCTACTCACGTGTC TCAGCATTGATCGAT ACCTGGCTATTGTTC ACCCAATGAAGTCCC

12.  $399 product  Scans for 90 diseases, conditions, and traits  Health conditions  Ancestry information  Miscellaneous traits

13. MARKET TECHNOLOGY

14. Mission: to help you live healthier, longer

15. Mission: to be the world's trusted source of personal genetic information.

16. MARKET TECHNOLOGY

17. Navigenics/23andMe must immediately Cease and Desist offering genetic tests to citizens of California until a license has been issued by the Department. Any advertising for genetic services, whether it be in written word or by internet, must clearly state that this testing is prohibited for California residents.

18.  Reach out proactively to states that they believe may follow suit behind CA  Push for regulation on a federal level Bottom Line: No matter what course of action Navigenics decides to take on the policy level, it will require a lot of time, money, and effort.

19. MARKET TECHNOLOGY POLICY

20.  What should be the stance on this new variable? Compete, collaborate, or both?  How does the choice to compete or collaborate on policy issues effect the variables of market and technology?