1. Power of Gifts: Address Labels Experiment View as slide show Gifts for the target market Adapted from AdPrin.com

2. Field experiment: Address labels Donations for the American Disabled Veterans received a 18% response rate in a mail survey. What percent response did they get when free address labels were included? 35% Click this slide for the answer Adapted from AdPrin.com2 Source: See Persuasive Advertising p 84

3. Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application. For example, consider giving a gift when customers can reciprocate easily. Adapted from AdPrin.com